COMPETITIVE LANDSCAPE
Tchibo Budapest Kft retains leadership through strong omnichannel presence and ongoing brand renewal
Tchibo Budapest Kft was the leading company in 2025, supported by a diversified presence across retail and branded coffee shops, which together bolster brand recognition and reinforce deep consumer trust. The company undertook a significant brand transition with the renaming of the long-standing Tchibo Family line to Eduscho Family, refreshing its identity while maintaining the stable taste profile valued by Hungarian households.
Segafredo Zanetti Magyarország Kft emerges as the fastest-growing player as premium beans gain traction
Segafredo Zanetti Magyarország Kft was the most dynamic company in 2025 in volume terms, driven by the strong performance of its Segafredo-branded fresh coffee beans. Despite elevated price points, the brand leveraged its association with Italian coffee culture, authenticity and quality to attract consumers trading up within fresh coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Hungary?
- To what extent are health considerations impacting consumption of Coffee in Hungary?
- What are the traditional preferences in Coffee in Hungary? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Hungary?
- Which are the leading brands in Coffee in Hungary?
- How are products distributed in Coffee in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Hungary - Category analysis
KEY DATA FINDINGS
High prices, global supply instability and shifting consumer behaviour define performance in 2025
High prices constrain demand while premium beans and pods demonstrate resilience
Fresh ground coffee pods lead category growth due to premium convenience and expanding machine penetration
Market stabilisation and fresh coffee growth expected as inflation eases and premium home-brewing culture strengthens
Digital innovation, upgraded private label and technology-driven convenience accelerate competitive intensity
Sustainability, wellness and RTD innovation become structural growth engines
Tchibo Budapest Kft retains leadership through strong omnichannel presence and ongoing brand renewal
Segafredo Zanetti Magyarország Kft emerges as the fastest-growing player as premium beans gain traction
Hypermarkets and large grocery formats remain central, but discounters and e-commerce gain momentum
Discounters lead offline growth while e-commerce becomes a structural channel for younger, convenience-driven consumers
Hot Drinks in Hungary - Industry Overview
High prices, global supply disruption and weakening consumer confidence shape a challenging year for hot drinks
KEY DATA FINDINGS
Convenience-driven premiumisation in coffee pods continues despite pressures in the broader market
Fruit and herbal teas gain traction as wellness needs intensify and consumers seek functional comfort
Price sensitivity remains a defining force in consumer decision-making and shapes all hot drinks categories
Modest value growth ahead as stabilising inflation, improved availability and renewed category engagement support recovery
Coffee culture remains the dominant long-term force as home-brewing, RTD formats and premium experiences drive modernisation
Functional innovation and health-aligned reformulation will accelerate across hot drinks, with fruit/herbal tea and cocoa leading diversification
Nestlé retains market leadership but faces pressure from structural declines in instant coffee and intensifying competition
Bedeco returns as the most dynamic company, capturing momentum through nostalgic branding and modern wellness positioning
Supermarkets and hypermarkets remain dominant, but discounters gain ground as affordability becomes critical
E-commerce accelerates as digital convenience, improved assortment and younger shopper engagement drive structural growth
Foodservice recovers as tourism, warmer weather and improving consumer sentiment lift on-trade activity
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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