COMPETITIVE LANDSCAPE
Nestlé Argentina retains convincing leadership of coffee
Nestlé Argentina SA, the leading player in coffee by value share, has consistently competed with well-known brands such as Nescafé Clásico, which holds a significant position in instant coffee. The company's leadership in fresh ground coffee pods, through brands like Nespresso, Nescafé Dolce Gusto, and Starbucks, has solidified its market presence.
Juan Valdez’s dynamic growth driven by expanding distribution strategy
Albeit starting from a low base, Juan Valdez Café Argentina SA recorded the fastest value growth within coffee in 2025. The company's success was driven by a unique commercial strategy that seamlessly integrated packaged retail sales, both in supermarkets and through e-commerce, with a rapidly expanding chain of coffee shops.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Argentina?
- To what extent are health considerations impacting consumption of Coffee in Argentina?
- What are the traditional preferences in Coffee in Argentina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Argentina?
- Which are the leading brands in Coffee in Argentina?
- How are products distributed in Coffee in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Argentina - Category analysis
KEY DATA FINDINGS
Coffee continues to be challenged by volatile weather but some formats thrive
Higher coffee prices due to impact of climate change result in further retail volume decline
Fresh coffee beans and pods thrive in difficult environment
Positive outlook but coffee will remain vulnerable to fluctuating weather conditions, necessitating adaptability by players
Specialist coffee shops will continue expanding, underpinning consumers’ appreciation for premium offerings
Nestlé Argentina retains convincing leadership of coffee
Juan Valdez’s dynamic growth driven by expanding distribution strategy
Supermarkets and hypermarkets dominate distribution of coffee
Strong performance by e-commerce as players look to expand presence
Hot Drinks in Argentina - Industry Overview
Mixed performance for hot drinks in Argentina
KEY DATA FINDINGS
Improving economic outlook but many consumers remain cautious with spending
Further price rises hinder stronger volume performance by some hot drinks
National drink yerba mate drives demand for other hot drinks
Coffee thrives in foodservice while still struggling via retail
Positive outlook in line with Argentina’s improving economy
Rise in health-conscious attitudes and labelling laws to inform new product development
Further weather fluctuations likely to present several threats
Nestlé Argentina retains lead of fairly consolidated competitive landscape
Local player records dynamic growth through marketing investment and retail expansion
Wide network of supermarkets drives distribution but small local grocers still appeal
Convenience of e-commerce drives further share gain
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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