PROSPECTS AND OPPORTUNITIES
Health and wellness trends expand into coffee
Coffee in Hong Kong is poised for growth as the health and wellness trend increasingly influences consumer preferences within hot drinks. As demonstrated by the Starbucks Vivida Coffee Pod, there is a strong opportunity for coffee pod brands to innovate by incorporating specialised ingredients that add value.
Heightened competition offered by incoming foodservice players from northern cities
Heightened competition from incoming foodservice players from northern cities on the mainland poses significant challenges for local specialist coffee shops in Hong Kong, especially given the close travel times by train or car. As consumers increasingly seek affordable options outside of the city, the recent entry of chains such as Manner Coffee, Cottie Coffee, and Luckin Coffee signals a potential shift in the local market.
Coffee set to become increasingly polarised over forecast period
Coffee in Hong Kong is set to become increasingly polarised over the forecast period, characterised by the premiumisation of coffee beans and experiences, alongside the rise of premium instant coffee. Local consumers are increasingly eager to explore novel products and innovative technologies that enhance their average coffee experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Hong Kong, China?
- To what extent are health considerations impacting consumption of Coffee in Hong Kong, China?
- What are the traditional preferences in Coffee in Hong Kong, China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Hong Kong, China?
- Which are the leading brands in Coffee in Hong Kong, China?
- How are products distributed in Coffee in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Premium instant coffee on the rise, driven by convenience factor
Gradual shift to foodservice presents risk to at-home demand
Resurgence of RTD coffee poses heightened competition to coffee players
Health and wellness trends expand into coffee
Heightened competition offered by incoming foodservice players from northern cities
Coffee set to become increasingly polarised over forecast period
Hot Drinks in Hong Kong, China - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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