The sugar tax of MYR0.47 per 100g was extended to pre-mixed beverages, which include instant coffee mixes, from March 2024.
As consumers increasingly return to on-site work, they will spend an increasing amount of time away from their homes. This will drive a shift in coffee consumption away from the retail channel.
Tea is more affordable than coffee, especially black tea, and it is widely accessible in grocery retailers. Tea is also seen as healthier than coffee by many consumers, as there is a perception that tea helps to boost the functioning of the immune system, reduce inflammation and reduce the risk of heart related diseases.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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