PROSPECTS AND OPPORTUNITIES
Sugar tax to impact demand for instant coffee mixes over the forecast period
The sugar tax of MYR0.47 per 100g was extended to pre-mixed beverages, which include instant coffee mixes, from March 2024.
Coffee consumption to shift from at-home to out-of-home with rapid foodservice developments and increasingly mobile lifestyles
As consumers increasingly return to on-site work, they will spend an increasing amount of time away from their homes. This will drive a shift in coffee consumption away from the retail channel.
Coffee expects stiff competition from tea as consumers diversify their beverage intake
Tea is more affordable than coffee, especially black tea, and it is widely accessible in grocery retailers. Tea is also seen as healthier than coffee by many consumers, as there is a perception that tea helps to boost the functioning of the immune system, reduce inflammation and reduce the risk of heart related diseases.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Malaysia?
- To what extent are health considerations impacting consumption of Coffee in Malaysia?
- What are the traditional preferences in Coffee in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Malaysia?
- Which are the leading brands in Coffee in Malaysia?
- How are products distributed in Coffee in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Malaysia - Category analysis
KEY DATA FINDINGS
Coffee prices continue to grow, causing further contraction in retail volume in 2024
Fresh ground coffee pods puts in strongest performance in retail in 2024
Instant coffee mixes players innovate to stimulate demand in 2023 and 2024
Sugar tax to impact demand for instant coffee mixes over the forecast period
Coffee consumption to shift from at-home to out-of-home with rapid foodservice developments and increasingly mobile lifestyles
Coffee expects stiff competition from tea as consumers diversify their beverage intake
Hot Drinks in Malaysia - Industry Overview
Hot drinks in 2024: The big picture
key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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