PROSPECTS AND OPPORTUNITIES
Café culture and premiumisation trends will continue to support coffee sales over the forecast period
Coffee is expected to continue growing over the forecast period, with sales boosted by the positive premiumisation trend in both off-trade and on-trade channels, as well as taking shares from tea. Therefore, we expect to see a continued shift from instant coffee towards more premium formats such as fresh coffee beans, fresh ground coffee, and fresh coffee pods.
The consumption of cold coffee is a gradually rising trend
Hot coffee remains a cornerstone of Ireland's coffee culture, with traditional favourites like Americano, cappuccino, and drip/filter coffee continuing to captivate enthusiasts seeking more pronounced flavours. In Ireland, cold coffee sales still represent a single-digit percentage, but they are growing, and notably becoming more popular with younger consumers who are driving a major change in Ireland’s coffee-drinking habits.
Private labels and discounter brands expected to remain popular
Even though inflationary pressures are stabilising, the cost-of-living crisis continues, and we expect private labels and discounter brands to remain popular over the forecast period. Added to which, we expect coffee prices to remain high for the short-term at least, due to uncertain harvest caused by climate change factors, alongside increasing consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Ireland?
- To what extent are health considerations impacting consumption of Coffee in Ireland?
- What are the traditional preferences in Coffee in Ireland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Ireland?
- Which are the leading brands in Coffee in Ireland?
- How are products distributed in Coffee in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Ireland - Category analysis
KEY DATA FINDINGS
Premiumisation trend continues in coffee, despite recent inflationary pressures
Key players invest in the category
Sustainability remains at the forefront of developments
Café culture and premiumisation trends will continue to support coffee sales over the forecast period
The consumption of cold coffee is a gradually rising trend
Private labels and discounter brands expected to remain popular
Hot Drinks in Ireland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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