COMPETITIVE LANDSCAPE
Gustav Paulig maintains company lead through multiple efforts in coffee
Gustav Paulig Oy Ab benefits from its strong place in coffee, thanks to its strong brand recognition and long-established presence. It also holds the top overall brand place in hot drinks with its flagship Juhla Mokka brand, also offering Presidentti, Paulig Espresso, and Paulig.
Little’s enjoys strong growth thanks to meeting demand for flavoured instant coffee
Little’s Ltd is seeing the strongest company growth in coffee. The player specialises in flavoured instant coffee with its niche Little's brand, which has gained popularity among younger consumers in Finland, who are more open to innovative coffee products.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Finland?
- To what extent are health considerations impacting consumption of Coffee in Finland?
- What are the traditional preferences in Coffee in Finland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Finland?
- Which are the leading brands in Coffee in Finland?
- How are products distributed in Coffee in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Finland - Category analysis
KEY DATA FINDINGS
Robust value growth driven by high prices, as volume growth falls into negative figures
A mix of premiumisation and reduced consumption frequency leads to quality over quantity
Fresh coffee beans benefit from consumer demand for speciality and sustainable coffee
Premiumisation and sustainable credentials will continue to support value growth
Modern innovations include AI-created coffee and sustainable coffee printing ink
Leading players quick to adapt to local consumer tastes
Gustav Paulig maintains company lead through multiple efforts in coffee
Little’s enjoys strong growth thanks to meeting demand for flavoured instant coffee
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
Hot Drinks in Finland - Industry Overview
Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
Health and wellness trends strongly evident in tea
Sustainable credentials attract eco-aware consumers
Made in Finland Key Flag remains a key draw for consumers
Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
Sustainability trends and ethical credentials will remain important considerations
Health and wellness trends will drive new product developments
Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
Little’s benefits from niche positioning in flavoured coffee
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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