PROSPECTS AND OPPORTUNITIES
The maturity of the coffee landscape will limit overall volume growth
Overall volume growth in the off-trade will continue to decline for the early forecast period, with flat rate results after. These results are thanks to coffee's maturity in Finland.
Sustainability and local production become key sales points
Finns are known for their loyalty to their preferred coffee brands, and this loyalty remains strong, even as prices rise. As coffee brands respond to evolving consumer preferences, they are increasingly focused on addressing environmental and ethical concerns.
A wide product variety boosts growth, including half and decaf options
Offering a wide selection of products will be increasingly important in engaging consumers across the next five years. The popular Kulta Katriina brand offers decaf coffee Kulta Katriina PLUS Relax and high-caffeine Kulta Katriina Plus Boost coffee, delivering 30% more caffeine than regular filter coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Finland?
- To what extent are health considerations impacting consumption of Coffee in Finland?
- What are the traditional preferences in Coffee in Finland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Finland?
- Which are the leading brands in Coffee in Finland?
- How are products distributed in Coffee in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Finland - Category analysis
KEY DATA FINDINGS
Retail volume sales decline as perceptions of coffee are shifting
Product development focuses on new coffee experiences and flavour innovations
Caffeine-free coffee taps into evening coffee culture
The maturity of the coffee landscape will limit overall volume growth
Sustainability and local production become key sales points
A wide product variety boosts growth, including half and decaf options
Hot Drinks in Finland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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