Off-trade volume sales of coffee in Norway are expected to continue to be impacted by the return to pre-Coronavirus (COVID-19) habits and lifestyles, which reduces the time spent at home. In addition, the negative impact of cross-border trade in Sweden, where consumers can access lower prices for coffee, is set to continue to dampen domestic sales.
Producers of coffee need to innovate and rebrand as they face growing competition from RTD coffee, especially with regard to younger demographics. For example, in order to make its hot coffee products more appealing, Nestlé is redesigning the packaging for all Nescafé variants.
Coffee players in Norway will have to heed rising consumer expectations for transparency in and an ecological and ethical approach to sourcing and sustainability practices in production, logistics, etc. This is likely to lead to the increased offer of organic and fair trade-certified products and innovations in eco-friendly packaging?.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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