PROSPECTS AND OPPORTUNITIES
Premiumisation trend to help push foodservice consumption
Off-trade volume sales of coffee in Norway are expected to continue to be impacted by the return to pre-Coronavirus (COVID-19) habits and lifestyles, which reduces the time spent at home. In addition, the negative impact of cross-border trade in Sweden, where consumers can access lower prices for coffee, is set to continue to dampen domestic sales.
New product development and innovation to beat or join in the cold coffee trend
Producers of coffee need to innovate and rebrand as they face growing competition from RTD coffee, especially with regard to younger demographics. For example, in order to make its hot coffee products more appealing, Nestlé is redesigning the packaging for all Nescafé variants.
Sustainability and ethical sourcing
Coffee players in Norway will have to heed rising consumer expectations for transparency in and an ecological and ethical approach to sourcing and sustainability practices in production, logistics, etc. This is likely to lead to the increased offer of organic and fair trade-certified products and innovations in eco-friendly packaging?.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Norway?
- To what extent are health considerations impacting consumption of Coffee in Norway?
- What are the traditional preferences in Coffee in Norway? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Norway?
- Which are the leading brands in Coffee in Norway?
- How are products distributed in Coffee in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Norway - Category analysis
KEY DATA FINDINGS
Overall stable demand amidst changes in preferences
Higher-quality fresh coffee beans to the fore
Consumers switch to lower-priced brands amid high prices
Premiumisation trend to help push foodservice consumption
New product development and innovation to beat or join in the cold coffee trend
Sustainability and ethical sourcing
Hot Drinks in Norway - Industry Overview
Hot drinks in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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