COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts Norge AS improves its lead through a wide range of coffee options
Jacobs Douwe Egberts Norge AS emerged as the leading coffee company in Norway in 2025, increasing both its value and volume share over the year. The company offers the leading brand Friele, alongside Coop Kaffe, Café Noir, Krone, L’Or, Barista and Senseo.
Joh. Johannson Kaffe drives dynamic growth amid shifting consumer preferences in Norway
Second-placed player Joh. Johannson Kaffe in 2025 was also the most dynamic company of the year, increasing its share.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Norway?
- To what extent are health considerations impacting consumption of Coffee in Norway?
- What are the traditional preferences in Coffee in Norway? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Norway?
- Which are the leading brands in Coffee in Norway?
- How are products distributed in Coffee in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Norway - Category analysis
KEY DATA FINDINGS
Premiumisation, price rises, and eco-certified offerings support value growth for coffee
Rising prices drive value sales of coffee, while volume growth struggles
Fresh coffee beans drives value sales through premiumisation and a strong retail presence
Rising coffee sales are expected amid price fluctuations in Norway
Evolving tastes and health trends are set to fuel innovation in Norway’s coffee
Operational efficiency and sustainability are set to shape coffee in Norway
Jacobs Douwe Egberts Norge AS improves its lead through a wide range of coffee options
Joh. Johannson Kaffe drives dynamic growth amid shifting consumer preferences in Norway
Discounters leads coffee distribution as other channels gain share in Norway
Retail e-commerce drives growth through offering convenience and a wide range of goods
Hot Drinks in Norway - Industry Overview
Health, price rises and evolving consumer preferences shape hot drinks in Norway
KEY DATA FINDINGS
Shifting purchasing habits as rising costs reshape hot drinks in Norway
Health-led preferences drive rising demand for functional and ethically sourced hot drinks
A growing preference for ready-to-drink options intensifies competition for hot drinks
Price pressures will drive value growth as consumers shift towards more affordable hot drink options
Sustainability and transparency are set to become key drivers in hot drinks in Norway
Cold brewed drinks are expected to challenge sales of hot drinks across the forecast period
Jacobs Douwe Egberts Norge AS maintains its leadership across hot drinks in Norway
Joh. Johannson Kaffe records dynamic growth through established coffee brands
Discounters leads hot drinks distribution as price-conscious consumers drive growth
Retail e-commerce drives growth as consumers appreciate convenience and a wide assortment
Historic coffee prices reshape consumer behaviour across on-trade and off-trade channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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