PROSPECTS AND OPPORTUNITIES
Uncertain economic headwinds will grow at-home consumption
Coffee is set to see low volume growth in both retail and foodservice in the US in the forecast period. With the cost-of-living crisis showing little signs of abating for most US consumers, and a supply chain that faces seemingly unceasing difficulties, consumers will look for ways to treat themselves in order to give themselves a boost.
Lingering need to address supply chain issues, but solutions will slow
With both demand for coffee and climate crisis showing no signs of abating, exceptional pressure remains on a crop that may see half its cultivated area gone in 25 years. While much theorising exists about improved methods and processes, a supply gap is inevitable, and meeting that need may prove more reactive than desired for producer and consumer.
Cold coffee applications alone cannot provide a future for single-serve coffee
A plateau was imminent for fresh ground coffee pods in the US prior to the pandemic, only truly bolstered by an increase in at-home consumption during stay-at-home orders. While Keurig Dr Pepper and Nestlé were able to capitalise on the number of machines in homes as a result, any continuing optimism about the category will have to reconcile with a cost-conscious populace increasingly focused on chilled and RTD options.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in USA?
- To what extent are health considerations impacting consumption of Coffee in USA?
- What are the traditional preferences in Coffee in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in USA?
- Which are the leading brands in Coffee in USA?
- How are products distributed in Coffee in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in the US - Category analysis
KEY DATA FINDINGS
Instant coffee sees a renaissance
Cold coffee drives innovation and new consumer gains
Coffee shortages loom large amidst climate crisis
Uncertain economic headwinds will grow at-home consumption
Lingering need to address supply chain issues, but solutions will slow
Cold coffee applications alone cannot provide a future for single-serve coffee
Hot Drinks in the US - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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