COMPETITIVE LANDSCAPE
Keurig extends its share, but second-placed JM Smucker sees stronger growth
Keurig Dr Pepper Inc (Nestlé) was the leading player in coffee in the US in retail value terms in 2025. However, the gap has tightened between Keurig and second-placed The JM Smucker Co in recent years, with each navigating consumer trends through a combination of at-home brand licensing of popular foodservice operators and extending their existing brands into all formats possible.
Black Rifle Coffee maintains its dynamic growth trend
Black Rifle Coffee Co, meanwhile, was the most dynamic company overall in coffee in 2025. This is a veteran-founded US premium coffee roaster and retailer that continued its rapid ascent in 2025, albeit with moderated growth and ongoing net losses.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in USA?
- To what extent are health considerations impacting consumption of Coffee in USA?
- What are the traditional preferences in Coffee in USA? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in USA?
- Which are the leading brands in Coffee in USA?
- How are products distributed in Coffee in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in the US - Category analysis
KEY DATA FINDINGS
Supply constraints and tariffs raise prices, driving retail value growth
Continued price rises prevent volume growth but drive value growth
Economic uncertainty drives instant coffee to see the strongest growth
Pressures expected to continue, driving value growth and marginal volume decline
The application of technology in coffee
Sustainability likely to remain an aim, but challenging to achieve
Keurig extends its share, but second-placed JM Smucker sees stronger growth
Black Rifle Coffee maintains its dynamic growth trend
Retail e-commerce continues its long-standing rising trend as consumers seek convenience
Price promotions and wide product range are attracting more consumers to shop online
Hot Drinks in the US - Industry Overview
Retail value sales maintain their rising trend, although volume sales decline
KEY DATA FINDINGS
Competition from outside of hot drinks and rising prices hamper volume growth
Premium functional tea and coffee still see growth opportunities
Increasing interest in health helps maintain the popularity of hot drinks
Climate crises and tariffs impact the prices of imported hot drinks
Value growth anticipated, but volume growth potential will be impacted by competition and price rises
Intentional consumption will offer opportunities for products offering benefits
Splitting of hot drinks and soft drinks businesses likely to be seen
Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
The surge in sales of instant coffee benefits the leader in this category, Nescafé
Retail e-commerce leads across categories
Nespresso is particularly successful with online sales
The foodservice offering is compelling
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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