PROSPECTS AND OPPORTUNITIES
Economic improvement to help drive growth
Coffee is expected to grow well over the forecast period, in both retail volume and constant value terms, although this will be dependent on an improvement in the Nigerian economy, particularly with regards to stability in the exchange rate. With rising disposable incomes and stability in unit prices, consumer demand is expected to increase.
Growing consumer awareness through on-trade to boost volumes
Coffee in Nigeria will benefit from rising consumer awareness as speciality coffee shops continue to expand over the forecast period. This trend has already aided growth in on-trade sales, with a knock-on effect in the off-trade too due to greater consumer familiarity.
Instant coffee mixes to drive category performance
Instant coffee mixes is expected to grow well over the forecast period. This category has been a key contributor to coffee due to the strong preference for milky coffee among Nigerians.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Nigeria?
- To what extent are health considerations impacting consumption of Coffee in Nigeria?
- What are the traditional preferences in Coffee in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Nigeria?
- Which are the leading brands in Coffee in Nigeria?
- How are products distributed in Coffee in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Nigeria - Category analysis
KEY DATA FINDINGS
Inflationary conditions lead to volume decline
Instant coffee mixes is the preferred choice among locals
Competitive activity is limited by weak economic conditions
Economic improvement to help drive growth
Growing consumer awareness through on-trade to boost volumes
Instant coffee mixes to drive category performance
Hot Drinks in Nigeria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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