Coffee is expected to grow well over the forecast period, in both retail volume and constant value terms, although this will be dependent on an improvement in the Nigerian economy, particularly with regards to stability in the exchange rate. With rising disposable incomes and stability in unit prices, consumer demand is expected to increase.
Coffee in Nigeria will benefit from rising consumer awareness as speciality coffee shops continue to expand over the forecast period. This trend has already aided growth in on-trade sales, with a knock-on effect in the off-trade too due to greater consumer familiarity.
Instant coffee mixes is expected to grow well over the forecast period. This category has been a key contributor to coffee due to the strong preference for milky coffee among Nigerians.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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