COMPETITIVE LANDSCAPE
Nestlé Nigeria Plc was the leading company in 2025 in coffee due to strong brand equity and extensive distribution
Nestlé Nigeria Plc maintained a dominant position in coffee through the strength of its Nescafé brand, which remains deeply entrenched in consumer habits thanks to its longstanding presence, strong brand visibility, and extensive distribution. The company leverages multiple touchpoints including mobile trolley vendors, neighbourhood grocers, and modern retailers to sustain accessibility across income levels.
Primera Foods Nigeria Ltd was the most dynamic company overall in 2025 due to the rapid expansion of TopCafe
Primera Foods Nigeria Ltd delivered the strongest performance in 2025, driven by the growing success of TopCafe in the instant coffee mixes segment. Since its launch, TopCafe has gained traction through competitive pricing, wide sachet availability, and strong distribution across both traditional and modern retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Nigeria?
- To what extent are health considerations impacting consumption of Coffee in Nigeria?
- What are the traditional preferences in Coffee in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Nigeria?
- Which are the leading brands in Coffee in Nigeria?
- How are products distributed in Coffee in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Nigeria - Category analysis
KEY DATA FINDINGS
Coffee faces sustained price pressures while affordability-oriented innovation supports demand
Retail value sales of coffee increased in 2025 as stabilising inflation supported modest recovery
Instant coffee mixes was the most dynamic category in 2025 due to increased sachet availability and value-driven positioning
Retail value sales of coffee are expected to rise over the forecast period as economic stability and rising incomes support adoption
Innovation in instant mixes and flavour diversification will drive future growth opportunities
Health, wellness, and sustainability will play a niche but growing role in shaping consumer preferences
Nestlé Nigeria Plc was the leading company in 2025 in coffee due to strong brand equity and extensive distribution
Primera Foods Nigeria Ltd was the most dynamic company overall in 2025 due to the rapid expansion of TopCafe
Small local grocers was the leading distribution channel within coffee in 2025 due to affordability and widespread access
Supermarkets was the most dynamic distribution channel in 2025 as expansion and assortment depth strengthened relevance
Hot Drinks in Nigeria - Industry Overview
Hot drinks navigate affordability pressures while essentiality and adaptability sustain demand
KEY DATA FINDINGS
Manufacturers prioritise affordability through smaller pack sizes and cost-saving mixes
Weak interest in premium wellness limits innovation and favours functional, affordable nutrition
Currency pressure constrains import-heavy categories while local tea and coffee players gain traction
Hot drinks set to benefit from population growth, economic improvement, and rising workplace consumption
Innovation and brand rejuvenation to accelerate as economic stability improves
Distribution expansion, digitalisation, and modern grocery growth will reshape market reach
Nestlé Nigeria strengthens its leadership through brand equity, distribution depth, and accessible innovation
Promasidor Nigeria emerges as the most dynamic player through aggressive affordability and flavour variety
Local players gain visibility as imported niche segments stagnate and consumers explore domestic alternatives
Small local grocers remain the leading distribution channel due to proximity and strong demand for small pack sizes
Supermarkets record the strongest dynamism as assortments expand and proximity improves
E-commerce experiences gradual adoption as consumers value convenience but still prefer physical shopping
Foodservice remains a small but steadily evolving channel as café culture expands and premium experiences gain relevance
On-trade outperforms off-trade in 2025 as affluent consumers sustain demand amid economic pressures
Retail remains the dominant channel as affordability, convenience, and daily consumption habits steer purchasing behaviour
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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