PROSPECTS AND OPPORTUNITIES
Convenience trend and an expanding assortment of products will drive growth
Volume sales of coffee are expected to recover in 2026 and beyond. Fresh ground coffee pods are forecast to record the fastest volume growth, driven by convenience, low market maturity, a rapidly expanding assortment, and increasing consumer awareness.
Promotions will remain a major driver of volume sales
Competition in coffee is anticipated to remain strong amongst the leading players over the coming years, with taste playing an important role in driving brand loyalty. Rising prices will likely encourage consumers to seek lower prices and discounts in retail outlets rather than switching to cheaper brands.
Innovation to pique consumers’ interest
New product developments are foreseen to pique consumers’ interest in off-trade coffee over the forecast period, with fresh ground coffee pods seeing the greatest number of new products. In coffee mixes, the introduction of healthier options is expected, including unsweetened alternatives, as consumers are increasingly health conscious.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Serbia?
- To what extent are health considerations impacting consumption of Coffee in Serbia?
- What are the traditional preferences in Coffee in Serbia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Serbia?
- Which are the leading brands in Coffee in Serbia?
- How are products distributed in Coffee in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Serbia - Category analysis
KEY DATA FINDINGS
Rising prices impact retail sales in 2024
A nation of coffee lovers
Instant coffee mixes benefit from a burgeoning assortment of flavours
Convenience trend and an expanding assortment of products will drive growth
Promotions will remain a major driver of volume sales
Innovation to pique consumers’ interest
Hot Drinks in Serbia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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