PROSPECTS AND OPPORTUNITIES
Preference for low cost but high quality coffee expected
As inflationary pressures and the rising costs of raw materials persist, coffee is expected to see a shift towards low cost, value-oriented products in South Korea. Consumers, particularly those impacted by economic uncertainties, will prioritise affordability in their purchasing decisions.
The enduring popularity of iced coffee and health-conscious choices
The South Korean market is witnessing an enduring preference for iced coffee, which is increasingly viewed as a staple beverage across various demographics. This trend poses significant challenges for instant coffee mixes, which may struggle to compete against the widespread appeal of iced and brewed coffee options.
The growth of online channels for fresh ground coffee pods, and emerging c-commerce influences
Fresh ground coffee pods has established a strong presence within online channels, with retail e-commerce now playing a pivotal role in distribution. This development reflects the growing consumer preference for the convenience and variety that online shopping offers.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in South Korea?
- To what extent are health considerations impacting consumption of Coffee in South Korea?
- What are the traditional preferences in Coffee in South Korea? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in South Korea?
- Which are the leading brands in Coffee in South Korea?
- How are products distributed in Coffee in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in South Korea - Category analysis
KEY DATA FINDINGS
Stagnation for coffee in retail post-COVID-19
Instant coffee mixes at a crossroads amidst consumer shift
Emergence of new retail channels, and the speciality coffee boom
Preference for low cost but high quality coffee expected
The enduring popularity of iced coffee and health-conscious choices
The growth of online channels for fresh ground coffee pods, and emerging c-commerce influences
Hot Drinks in South Korea - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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