As inflationary pressures and the rising costs of raw materials persist, coffee is expected to see a shift towards low cost, value-oriented products in South Korea. Consumers, particularly those impacted by economic uncertainties, will prioritise affordability in their purchasing decisions.
The South Korean market is witnessing an enduring preference for iced coffee, which is increasingly viewed as a staple beverage across various demographics. This trend poses significant challenges for instant coffee mixes, which may struggle to compete against the widespread appeal of iced and brewed coffee options.
Fresh ground coffee pods has established a strong presence within online channels, with retail e-commerce now playing a pivotal role in distribution. This development reflects the growing consumer preference for the convenience and variety that online shopping offers.
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Understand the latest market trends and future growth opportunities for the Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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