PROSPECTS AND OPPORTUNITIES
Potential cloud on the horizon
The growing coffee culture and also improving economy bodes well for coffee over the forecast period, with fresh coffee predicted to register higher volume growth than instant. However, there are potential clouds on the horizon.
Instant coffee mixes continue to account for most volume sales
Instant coffee mixes will continue to account for most value and volume sales over the forecast period. Volume sales will be driven by its competitive pricing and supported by further flavour expansions.
Food Empire consolidates its position in Kazakhstan
The competitive landscape will be stable over the forecast period. However, Food Empire, which owns WellDis, will look to consolidate its leading position in terms of volume sales through its newly-built local production facility.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Kazakhstan?
- To what extent are health considerations impacting consumption of Coffee in Kazakhstan?
- What are the traditional preferences in Coffee in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Kazakhstan?
- Which are the leading brands in Coffee in Kazakhstan?
- How are products distributed in Coffee in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Kazakhstan - Category analysis
KEY DATA FINDINGS
Healthy volume growth in 2024
Fall in volume sales for fresh coffee
Multinational players continue to dominate in 2024
Potential cloud on the horizon
Instant coffee mixes continue to account for most volume sales
Food Empire consolidates its position in Kazakhstan
Hot Drinks in Kazakhstan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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