COMPETITIVE LANDSCAPE
MacCoffee leads in terms of volume share
WellDis continues to have a commanding lead, accounting for nearly half of volume share. It offers the leading brand in instant coffee mixes, that is MacCoffee, which is widely available across all retail channels.
Jacobs Douwe Egberts gains most value share
Jacobs Douwe Egberts, which offers the instant coffee brand Carte Noir and the fresh coffee brand Jacobs, leads in terms of value share and also makes the most gains in 2025. That being said, all three leading players, that is Jacobs Douwe Egberts, WellDis and Nestlé continue to mainatin value share, through wide availability, consistent promotional support, competitive pricing and consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Kazakhstan?
- To what extent are health considerations impacting consumption of Coffee in Kazakhstan?
- What are the traditional preferences in Coffee in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Kazakhstan?
- Which are the leading brands in Coffee in Kazakhstan?
- How are products distributed in Coffee in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Kazakhstan - Category analysis
KEY DATA FINDINGS
Instant coffee still dominates
Fresh coffee in particular impacted by steep price rises
Instant coffee mixes gain most value share
Positive outlook over forecast period
Flavour innovation in instant coffee mixes
Fresh coffee registers highest volume growth
MacCoffee leads in terms of volume share
Jacobs Douwe Egberts gains most value share
Small local grocers dominate, but are losing value share
Significant volume sales through foodservice
Hot Drinks in Kazakhstan - Industry Overview
Price pressures continue
KEY DATA FINDINGS
Minimal volume growth, as inflation still an issue
Developing coffee culture
Flavour innovation key driver of growth
Minimal volume growth over forecast period
Health and wellness key drivers of growth
Continuing innovation supports sales
RG Brands AO continues to have sizeable foothold
Jacobs Douwe Egberts gains most value
Small local grocers continue to dominate
Convenience stores, as well as e-commerce, make significant gains
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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