PROSPECTS AND OPPORTUNITIES
On-trade sales expected to recover as economic conditions improve
In 2024, New Zealand’s economy has been affected by recessionary conditions due to high interest rates, with both private companies and the Government reducing staff and cutting back on expenditure, leading to a notable drop in consumer discretionary spending. However, mid-year tax relief measures enacted by the newly elected National Government, along with a gradual reduction in inflation rates within the Reserve Bank's target range, provide a positive outlook.
Recovery in fresh ground coffee pods anticipated as instant coffee mixes lose momentum
The cost-of-living crisis in 2024 has prompted a shift within coffee categories, with many consumers opting for more affordable instant coffee mixes over fresh ground coffee pods, which carry a higher per-unit cost. This trend has been compounded by strong innovation in the instant coffee category, where premium flavour developments have drawn interest away from the fresh ground coffee pods.
Rising competition from ready-to-drink coffee
The coffee category is likely to face increasing competition from ready-to-drink (RTD) coffee products over the forecast period, fuelled by strong consumer demand for convenience. In recent years, New Zealand has seen a rise in “sober-curious” consumers, with alcohol-free options gaining traction in various categories, including beer, cider, and spirit-based RTDs.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in New Zealand?
- To what extent are health considerations impacting consumption of Coffee in New Zealand?
- What are the traditional preferences in Coffee in New Zealand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in New Zealand?
- Which are the leading brands in Coffee in New Zealand?
- How are products distributed in Coffee in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in New Zealand - Category analysis
KEY DATA FINDINGS
Cost of living pressures drive shift from foodservice to at-home coffee consumption
Inflationary pressures begin to ease, but coffee prices remain high as consumers seek affordable options
E-commerce continues to expand as online shopping gains popularity
On-trade sales expected to recover as economic conditions improve
Recovery in fresh ground coffee pods anticipated as instant coffee mixes lose momentum
Rising competition from ready-to-drink coffee
Hot Drinks in New Zealand - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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