PROSPECTS AND OPPORTUNITIES
Youth disinterest and export focus threaten coffee industry’s future in Cameroon
Cameroon’s coffee industry faces significant challenges, including the ageing population of coffee farmers and limited interest among younger generations, who perceive coffee farming as insufficiently profitable. According to the ONCC, the average age of coffee farmers is between 55 and 60 years, highlighting the sector’s dependence on older producers.
Instant coffee surge and fresh coffee adoption in Cameroon
The increasing prominence of a breakfast culture centred around hot drinks, particularly instant coffee paired with bread or other staples, presents a significant opportunity for growth in coffee in Cameroon. The fast-paced lifestyles of urban consumers have further driven demand for convenient coffee options, creating fertile ground for the expansion of the instant coffee sector.
Standard fresh ground coffee to surge ahead of instant coffee in Cameroon, driven by investments and initiatives
Standard fresh ground coffee is poised to outpace standard instant coffee as the fastest-growing subcategory within Cameroon’s coffee sector. Several factors have contributed to this trend, including the ongoing success of the annual Festicoffee, which has amplified awareness of Cameroonian coffee products.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Cameroon?
- To what extent are health considerations impacting consumption of Coffee in Cameroon?
- What are the traditional preferences in Coffee in Cameroon? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Cameroon?
- Which are the leading brands in Coffee in Cameroon?
- How are products distributed in Coffee in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Cameroon - Category analysis
KEY DATA FINDINGS
Price sensitivity drives consumer choices in instant coffee in Cameroon
Fresh and instant standard coffee lead Cameroon’s coffee market, while instant coffee mixes struggle due to limited variety
Cameroon’s coffee sector reinvigorated with the relaunch of Cacao & Coffee festival
Youth disinterest and export focus threaten coffee industry’s future in Cameroon
Instant coffee surge and fresh coffee adoption in Cameroon
Standard fresh ground coffee to surge ahead of instant coffee in Cameroon, driven by investments and initiatives
Hot Drinks in Cameroon - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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