COMPETITIVE LANDSCAPE
Nestlé maintains leadership through convenience, innovation, and café-style experiences
Nestlé SA sustained its lead in the Australian coffee market in 2025, underpinned by its broad portfolio spanning instant coffee, coffee mixes, and ready-to-drink innovations. Its strong presence in mass-market instant formats allowed the company to perform resiliently during a year characterised by household budget tightening.
Private label strengthens position through value-led premiumisation
Private label consolidated its position as one of the most dynamic players in the coffee market in 2025, driven particularly by ALDI’s expanding Lazzio range. The brand’s repeated success at the Golden Bean Awards enhanced consumer trust in its quality credentials and reinforced its value-driven premium positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Australia?
- To what extent are health considerations impacting consumption of Coffee in Australia?
- What are the traditional preferences in Coffee in Australia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Australia?
- Which are the leading brands in Coffee in Australia?
- How are products distributed in Coffee in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Australia - Category analysis
KEY DATA FINDINGS
Price-led value growth amid resilient café culture and evolving at-home consumption
Premiumisation at home and evolving value preferences
Strong momentum in fresh coffee beans
Expectations for steady but moderating value growth
Expansion of cold, ready-to-drink, and hybrid coffee formats
Sustainability and ethical sourcing as long-term growth drivers
Nestlé maintains leadership through convenience, innovation, and café-style experiences
Private label strengthens position through value-led premiumisation
Supermarkets remain the dominant distribution channel
E-commerce remains the fastest-growing channel
Hot Drinks in Australia - Industry Overview
Hot drinks maintain steady value growth amid inflation easing and shifting consumer priorities
KEY DATA FINDINGS
Health, functionality and clean-label trends reshape product development
Ethical sourcing and sustainability strengthen brand positioning
Matcha shifts from niche trend to mainstream staple
Outlook shaped by stabilising prices, renewed confidence and evolving consumer priorities
Functional reformulation and wellness-led innovation to accelerate
Sustainability set to become a baseline expectation
Nestlé maintains category leadership through breadth, innovation and domestic investment
Coffee stands as the most dynamic category, fuelled by both premium and affordable innovation
Supermarkets remain the dominant channel supported by value seeking and private label expansion
E-commerce remains the fastest-growing channel through expanded fulfilment and digitally led retail execution
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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