PROSPECTS AND OPPORTUNITIES
Expanding segmented offer
Whilst an expanding range of coffee options, including increasingly sophisticated offerings, is available to Guatemalans, these products are generally only accessible to middle- and high-income consumers. In 2024, it is estimated that nearly 39% of the population lives below the poverty line.
New EU regulation creates uncertainty for small local producers
The EU has introduced a new regulation for coffee imports, effective in 2025, which requires coffee producers to have certifications guaranteeing that their products are not linked to deforestation or other environmentally damaging practices. This regulation is significant for local producers, as failing to meet these standards would result in losing access to an important market and overproduction.
Coffee origin will continue to strengthen as a distinctive attribute
A key differentiation strategy in the coffee industry is highlighting the origin of the product and instilling pride in consumers for choosing local products. Guatemala has extensive local coffee production and the country has earned numerous quality awards in international competitions.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Guatemala?
- To what extent are health considerations impacting consumption of Coffee in Guatemala?
- What are the traditional preferences in Coffee in Guatemala? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Guatemala?
- Which are the leading brands in Coffee in Guatemala?
- How are products distributed in Coffee in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Guatemala - Category analysis
KEY DATA FINDINGS
Rising cost of living influences coffee purchases in 2024
Nescafé focuses on promoting affordable formats
Instant coffee gains ground, supported by a repositioning of its quality
Expanding segmented offer
New EU regulation creates uncertainty for small local producers
Coffee origin will continue to strengthen as a distinctive attribute
Hot Drinks in Guatemala - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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