COMPETITIVE LANDSCAPE
INCASA maintains leadership but faces growing pressure from Nestlé.
INCASA remains the leading coffee company in Guatemala by retail value, although it has gradually lost share to Nestlé Guatemala SA over the review period. The company has a particularly strong foothold in the traditional channel, especially small neighbourhood grocers—an essential distribution route for food and beverages in the country.
Walmart expands its presence, while Nescafé strengthens its position through focus on local identity and diversification
Wal-Mart Centroamérica SA is set to be the most dynamic company within coffee in 2025 in terms of retail value growth, albeit from a relatively low base. Growth is driven by its private label Suli, which has strengthened its position in instant coffee by offering basic, reliable products at significantly lower prices than branded competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Guatemala?
- To what extent are health considerations impacting consumption of Coffee in Guatemala?
- What are the traditional preferences in Coffee in Guatemala? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Guatemala?
- Which are the leading brands in Coffee in Guatemala?
- How are products distributed in Coffee in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Guatemala - Category analysis
KEY DATA FINDINGS
Strong cultural tradition sustains coffee demand
Demand for coffee remains resilient, despite rising prices
Fresh ground coffee pods leads growth
Younger consumers will sustain coffee consumption
Continued diversification with cold brew coffee options, as players seek to connecting with the preferences of younger generations
State support and sustainability initiatives to drive growth
INCASA maintains leadership but faces growing pressure from Nestlé.
Walmart expands its presence, while Nescafé strengthens its position through focus on local identity and diversification
Small grocers remains most relevant channel,
Convenience stores and supermarket chains gain ground
Hot Drinks in Guatemala - Industry Overview
Guatemalans balance affordability with premium choices
KEY DATA FINDINGS
Positive economic conditions fuel value growth but consumers remain price sensitive
Affordability continues to shape coffee purchasing habits although premium variants gain traction
Innovation in cold, functional and origin-driven hot drinks targets younger generations
Coffee will see sustained demand, thanks to development of local production
Tea will benefit from wellness focus
Flavoured powder drinks will struggle to maintain relevance
Nestlé strengthens its leadership through affordability-driven strategy
Walmart gains ground as value-seeking intensifies, while branded players strengthen emotional and quality-led strategies
Small local grocers continue to lead sales
Convenience stores show dynamism
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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