COMPETITIVE LANDSCAPE
Cía Numar retains commanding lead
Cía Numar continues to have a commanding lead. Its flagship brand Café 1820 is the country’s leading brand and the brand name itself is symbolic, as it refers to the year when Costa Rica exported its first batch of coffee, a milestone that laid the foundation for coffee to become one of the country’s most important economic and cultural assets.
Smaller player, Café Dorado, gains most value share
Café Dorado, with its brand Triángulo de Oro, registers the highest value growth in 2025. Though a much smaller player than long-established brands, its success lies in its ability to bridge premium positioning with affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Costa Rica?
- To what extent are health considerations impacting consumption of Coffee in Costa Rica?
- What are the traditional preferences in Coffee in Costa Rica? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Costa Rica?
- Which are the leading brands in Coffee in Costa Rica?
- How are products distributed in Coffee in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Costa Rica - Category analysis
KEY DATA FINDINGS
Consumers highly discerning
Significant value growth, due to soaring prices of coffee
Fresh ground coffee registers highest value growth
Positive outlook over forecast period
Continuing growth for fresh ground coffee pods
Local heritage gaining further importance
Cía Numar retains commanding lead
Smaller player, Café Dorado, gains most value share
Supermarkets lead, while warehouse clubs gains most value share
Foodservice channel also significant
Hot Drinks in Costa Rica - Industry Overview
Coffee negatively impacted by surging prices
KEY DATA FINDINGS
Muted overall volume growth, as rising prices have an impact
Local provenance increasingly important in coffee, with premiumisation also driving value growth
Consumers look for functional benefits in tea
Continuing growth, supported by growing economy
Price rises and premiumisation drive value growth in coffee
Health and wellness key driver for tea
Coffee player Cía Numar holds on to commanding lead
Smaller coffee player, Café Dorado, gains most value share
Supermarkets continue to lead distribution
Warehouse clubs gain most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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