COMPETITIVE LANDSCAPE
Nestlé strengthens its leadership in coffee thanks to constant development
Nestlé SA maintained its lead in coffee in Saudi Arabia in retail value terms in 2025, driven by a robust product portfolio under the Nescafé brand. However, at global brand owner level it also owns the Starbucks (Nestlé Saudi Arabia LLC) and Nespresso (Al Soukya International) brands, and makes strategic investments, undertakes innovative initiatives, and local collaborations.
Barnies Saudi Arabia continues its strong retail rise
Barnies Saudi Arabia emerged as the most dynamic company in coffee in Saudi Arabia in retail value terms in 2025. Its retail presence has been rising strongly, partly due to its high and rising foodservice presence, characterised by swift expansion, profound local integration, and innovative customer engagement strategies.
New players are emerging despite the intense competition
The competitive landscape is becoming increasingly intense as local brands expand and new players emerge alongside international brands. A notable example is Innovative Specialty Coffee Co, founded in 2024 by two entrepreneurs, which has launched two distinct brands: Kafy and Sooth.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Saudi Arabia?
- To what extent are health considerations impacting consumption of Coffee in Saudi Arabia?
- What are the traditional preferences in Coffee in Saudi Arabia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Saudi Arabia?
- Which are the leading brands in Coffee in Saudi Arabia?
- How are products distributed in Coffee in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Coffee sees a dynamic value rise as premiumisation continues
Retail value and volume sales of coffee soar in Saudi Arabia in 2025
Growing consumer demand for quality coffee drives dynamism for fresh coffee
The outlook for coffee in Saudi Arabia is highly positive in both retail and foodservice
Digital, technological, and AI-driven innovations set to come to the forefront in coffee
Legislative developments for the foodservice channel in Saudi Arabia
Nestlé strengthens its leadership in coffee thanks to constant development
Barnies Saudi Arabia continues its strong retail rise
New players are emerging despite the intense competition
Food/drink/tobacco specialists dominates as quality is increasingly important
Discounters rises as outlets expand and consumers seek savings
Hot Drinks in Saudi Arabia - Industry Overview
Premiumisation in coffee and health trend in tea drive growth
KEY DATA FINDINGS
Overall solid performance, driven by premiumisation in coffee
Health and wellness shape innovation in tea
Supply constraints and changing consumer preferences weigh on other hot drinks
Coffee expected to continue driving growth as café culture thrives
Further innovation likely as the competition intensifies
Distribution set to be shaped by digitalisation and changing retail dynamics
Nestlé invests to enhance its appeal and maintain its sales
Barnies Saudi Arabia sees the strongest retail rise as it expands aggressively
Food/drink/tobacco specialists sees share growth in coffee
Infrastructure development drives the growth of retail e-commerce
Foodservice continues to take share from retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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