The growing preference for fresh coffee beans and premium brewing methods at home is expected to intensify over the forecast period. Fully automated coffee machines, which enable a café-like experience at home, will continue to drive the demand for high-quality coffee beans.
Sustainability will become a defining feature of coffee over the forecast period, with a strong focus on reducing waste and promoting circular economies. The environmental impact of single-use coffee pods and non-biodegradable packaging is likely to remain a key area of concern.
Coffee’s role as a lifestyle beverage will only expand, with growing innovation in formats, flavours, and serving styles that cater for diverse consumer tastes. The rise of cold brews and ready-to-drink (RTD) coffee beverages is expected to continue, particularly during the summer months when younger consumers gravitate towards refreshing and portable options.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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