PROSPECTS AND OPPORTUNITIES
Continual shift towards fresh coffee beans and premium brewing at home
The growing preference for fresh coffee beans and premium brewing methods at home is expected to intensify over the forecast period. Fully automated coffee machines, which enable a café-like experience at home, will continue to drive the demand for high-quality coffee beans.
Heightened sustainability efforts needed
Sustainability will become a defining feature of coffee over the forecast period, with a strong focus on reducing waste and promoting circular economies. The environmental impact of single-use coffee pods and non-biodegradable packaging is likely to remain a key area of concern.
Coffee culture as a lifestyle and its expansion into new avenues
Coffee’s role as a lifestyle beverage will only expand, with growing innovation in formats, flavours, and serving styles that cater for diverse consumer tastes. The rise of cold brews and ready-to-drink (RTD) coffee beverages is expected to continue, particularly during the summer months when younger consumers gravitate towards refreshing and portable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Germany?
- To what extent are health considerations impacting consumption of Coffee in Germany?
- What are the traditional preferences in Coffee in Germany? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Germany?
- Which are the leading brands in Coffee in Germany?
- How are products distributed in Coffee in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Germany - Category analysis
KEY DATA FINDINGS
Inflation continues to reshape consumers’ purchasing behaviour
Cafés flourish amid hybrid work trends
Sustainability and the shift towards fresh coffee beans
Continual shift towards fresh coffee beans and premium brewing at home
Heightened sustainability efforts needed
Coffee culture as a lifestyle and its expansion into new avenues
Hot Drinks in Germany - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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