PROSPECTS AND OPPORTUNITIES
Mixed fortunes predicted within coffee
The disruption to the supply chain is expected to last and this will likely have a negative impact on sales of coffee, especially over the first half of the forecast period. In this context, traditional standard fresh ground coffee (which is used for moka) which features a high percentage of robusta, is likely to suffer with sales set to continue declining.
Foodservice sales set for a full recovery as the economy improves
Since 2022, coffee prices in foodservice outlets have risen significantly due to rising costs and inflation. For this reason, in the context of strong pressure on purchasing power, foodservice volume sales had still not recovered to pre-pandemic levels in 2024.
Vending set to benefit from further investment while sustainability concerns are likely to have a growing influence on coffee
Coffee is a highly traditional and mature market in Italy, both in terms of the products and on the distribution side. However, the vending channel is still showing strong growth potential and as such is expected to be a focus of innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Italy?
- To what extent are health considerations impacting consumption of Coffee in Italy?
- What are the traditional preferences in Coffee in Italy? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Italy?
- Which are the leading brands in Coffee in Italy?
- How are products distributed in Coffee in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Italy - Category analysis
KEY DATA FINDINGS
Price increases in 2024 affect coffee volume performance
Fresh coffee beans continue to grow in popularity thanks to their affordability and natural and sustainable claims
ESE pods and instant coffee mixes featuring ginseng and barley gain ground
Mixed fortunes predicted within coffee
Foodservice sales set for a full recovery as the economy improves
Vending set to benefit from further investment while sustainability concerns are likely to have a growing influence on coffee
Hot Drinks in Italy - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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