The disruption to the supply chain is expected to last and this will likely have a negative impact on sales of coffee, especially over the first half of the forecast period. In this context, traditional standard fresh ground coffee (which is used for moka) which features a high percentage of robusta, is likely to suffer with sales set to continue declining.
Since 2022, coffee prices in foodservice outlets have risen significantly due to rising costs and inflation. For this reason, in the context of strong pressure on purchasing power, foodservice volume sales had still not recovered to pre-pandemic levels in 2024.
Coffee is a highly traditional and mature market in Italy, both in terms of the products and on the distribution side. However, the vending channel is still showing strong growth potential and as such is expected to be a focus of innovation.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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