COMPETITIVE LANDSCAPE
Colcafé maintains leadership through diversified portfolios and expanded value formats
Industria Colombiana de Café SA (Colcafé) remains the market leader, supported by a broad brand portfolio that spans mainstream, premium and value segments. Its extensive national distribution, reinforced by direct selling through Novaventa, ensures wide household penetration.
Tostao and Café Quindío gain momentum through premium repositioning and visibility boosts
Tostao delivered one of the strongest performances in 2025, driven by wider product availability, the extension of its upscale lines – including Selecto Intenso and the Gourmet export range – and the launch of instant formats to reach more price tiers. High-profile visibility through television integrations and endorsements from key culinary figures enhanced brand recognition and strengthened consumer trust.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Colombia?
- To what extent are health considerations impacting consumption of Coffee in Colombia?
- What are the traditional preferences in Coffee in Colombia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Colombia?
- Which are the leading brands in Coffee in Colombia?
- How are products distributed in Coffee in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Colombia - Category analysis
KEY DATA FINDINGS
2025 developments reflect strengthened demand and growing premium orientation
Improved economic conditions and expanded channel presence support volume growth
Fresh coffee beans lead value and volume gains as specialty offerings proliferate
Moderate but sustained growth expected as new consumption occasions expand
Wider channel diversification expected through tailored pack sizes and format innovation
Functional coffee positioned for long-term growth as preventative health gains relevance
Colcafé maintains leadership through diversified portfolios and expanded value formats
Tostao and Café Quindío gain momentum through premium repositioning and visibility boosts
Traditional trade remains dominant but loses share as consumers shift toward discounters and modern retail
Discounters remain the most dynamic channel as expansion reshapes access and price competition
Hot Drinks in Colombia - Industry Overview
Economic stabilisation supports renewed household consumption despite persistent price pressures
KEY DATA FINDINGS
Premiumisation accelerates as consumers seek higher-quality experiences at home
Health and functionality strengthen as core drivers of consumption
Discount channels reshape competitive strategies and pricing architecture
Coffee to sustain growth as consumption occasions diversify
Tea to benefit from wellness positioning and digital engagement
Other hot drinks to post moderate volume gains but stronger value growth
Leading companies deepen channel specialisation and affordability strategies
Most dynamic players accelerate innovation and visibility
Local grocers remain dominant but lose share to discount retailers
Discount retailers reshape market dynamics as e-commerce gains traction
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!