COMPETITIVE LANDSCAPE
Innovation and sustainability prove relevant even under price pressure
Nestlé Singapore Pte Ltd maintained its leadership of coffee in Singapore in retail value terms in 2025, and saw a rising share of sales by striking a balance between affordability and targeted innovation amid rising retail prices. Leveraging its extensive portfolio, which includes brands such as Nescafé, Starbucks (through licensing), and Nespresso, the company effectively engaged both mainstream and premium consumers.
Jacobs Douwe Egberts performs well by focusing on wellbeing and sustainability
In 2025, Jacobs Douwe Egberts RTL SCC SG Pte Ltd (JDE SG) emerged as the most dynamic player in coffee in Singapore in retail value terms, due to its successful alignment of product offerings with the shifting preferences of consumers who prioritise health and sustainability. The company's extensive portfolio under the L'Or brand ensured high visibility across both retail and foodservice channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Singapore?
- To what extent are health considerations impacting consumption of Coffee in Singapore?
- What are the traditional preferences in Coffee in Singapore? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Singapore?
- Which are the leading brands in Coffee in Singapore?
- How are products distributed in Coffee in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Singapore - Category analysis
KEY DATA FINDINGS
Prices continue to rise, which hampers retail volume growth but drives value sales
Rising costs reshape consumer priorities, although the premium segment still grows
Demand for convenient café-style solutions drives growth for coffee pods
Growth ahead, but pricing strains are expected to reshape value expectations
Technology will continue to redefine coffee consumption through personalisation and efficiency
Wellness and sustainability must deliver without the premium price tag
Innovation and sustainability prove relevant even under price pressure
Jacobs Douwe Egberts performs well by focusing on wellbeing and sustainability
Supermarkets maintains its dominance as affordability and familiarity are paramount
Tailored experiences and transparent pricing drive growth for retail e-commerce
Hot Drinks in Singapore - Industry Overview
Premiumisation, price rises, and health all impact retail value sales
KEY DATA FINDINGS
Value growth driven by price rises and rising demand for healthy variants
Coffee sees value dynamism due to premiumisation
Cost-effective foodservice outlets offering convenience and personalisation succeed
Sustainability must be affordable, and an integral part of the offering
Wellness is a mainstream trend, and products need to align with health objectives
Continued retail value growth, driven by premiumisation and functional variants
Innovation will be important, but must come alongside affordability
Distribution expected to continue to move towards retail e-commerce
Nestlé extends its dominance, driven by innovation and quality
ITO EN sees dynamic growth thanks to its focus on matcha products
Experiential consumption is important in Singapore
Consumers still prefer supermarkets, as a trusted distribution channel
Retail e-commerce sees dynamism – particularly favoured by health-conscious consumers
Foodservice volume share rises as consumers look for personalisation and experiences
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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