PROSPECTS AND OPPORTUNITIES
Home-café experiences drive future growth
Over the forecast period, coffee volume growth is anticipated to result from the category’s high penetration in consumers’ lives, a large base of loyal drinkers, and evolving consumption habits. The increasing ownership of semi-automatic, fully automatic, and coffee pod machines will further drive this trend.
Rising popularity of coffee pods and fresh coffee beans
Fresh ground coffee pods are projected to show the highest growth dynamics over the forecast period, supported by widespread ownership of pod machines, increasing product variety, and the integration of pods into major coffee manufacturers’ portfolios. The enhanced visibility of these products through flagship brands will heighten consumer awareness and drive adoption.
International brands and modern retailing to shape the market
International players are expected to continue dominating the competitive landscape due to their extensive product portfolios and investments in new product launches, promotions, advertising, and distribution. These factors have historically underpinned the success of international brands and will likely remain critical for future growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Romania?
- To what extent are health considerations impacting consumption of Coffee in Romania?
- What are the traditional preferences in Coffee in Romania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Romania?
- Which are the leading brands in Coffee in Romania?
- How are products distributed in Coffee in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Romania - Category analysis
KEY DATA FINDINGS
The rise of café-style coffee at home
Fresh coffee beans: A growing household staple
Emerging private label brands
Home-café experiences drive future growth
Rising popularity of coffee pods and fresh coffee beans
International brands and modern retailing to shape the market
Hot Drinks in Romania - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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