COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts Romania retains leadership through broad coverage and strong brands
Jacobs Douwe Egberts Romania SRL remained the leading coffee company in 2025, supported by strong brand equity, extensive distribution and sustained investment in advertising. Its flagship brand Jacobs has built a high level of familiarity and trust over a long period of shelf presence, spanning multiple generations of consumers.
Coca-Cola HBC and Cafea Fortuna drive dynamism through innovation, branding and local roots
Beyond private label, which strengthened its position thanks to its lower price positioning, Coca-Cola HBC Romania was the most dynamic manufacturer in 2025, driven by the improved performance of its Costa Coffee brand, particularly in the fast-growing fresh coffee beans segment. The company has invested in promotion, advertising and distribution expansion, positioning Costa as a credible premium alternative and leveraging the brand’s strong recognition from its café network.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Romania?
- To what extent are health considerations impacting consumption of Coffee in Romania?
- What are the traditional preferences in Coffee in Romania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Romania?
- Which are the leading brands in Coffee in Romania?
- How are products distributed in Coffee in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Romania - Category analysis
KEY DATA FINDINGS
Coffee growth in 2025 is driven by evolving home café habits amid rising prices
Home café culture and reduced per capita consumption underpin volume growth
Fresh coffee beans outperform thanks to broader household penetration and value-for-money perception
Coffee growth will be sustained by entrenched habits, machine ownership and moderating inflation
Pods and beans will lead innovation while standard ground coffee stabilises through renewal
Vending expansion and foodservice recovery will diversify out-of-home coffee occasions
Jacobs Douwe Egberts Romania retains leadership through broad coverage and strong brands
Coca-Cola HBC and Cafea Fortuna drive dynamism through innovation, branding and local roots
Modern grocery retailers remain the core distribution platform as variety and value converge
E-commerce accelerates as brands and retailers use online to support mid-priced and premium offerings
Hot Drinks in Romania - Industry Overview
Hot drinks growth is constrained by cost-of-living pressures but supported by coffee’s entrenched role in daily life
KEY DATA FINDINGS
At-home café culture supports fresh beans while traditional ground coffee loses relevance
Health and wellbeing trends enhance the functional perception of coffee and sustain demand for fruit/herbal tea
Easing inflation and improving purchasing power are expected to support steady value and volume growth
Café culture and busier urban lifestyles will sustain on-trade hot drinks consumption
International players are set to retain leadership while premium tea specialists enrich the competitive landscape
Jacobs Douwe Egberts RO remains the leading hot drinks company in 2025
Cafea Fortuna emerges as the most dynamic top-five player thanks to local roots and wider distribution
Private label gains share as shoppers trade down and manufacturers increase promotional support
Modern grocery retailers consolidate their leadership as consumers seek low prices and promotions
E-commerce is the most dynamic channel as rapid-delivery partnerships scale up
Small local grocers retain relevance through proximity and personal relationships
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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