COMPETITIVE LANDSCAPE
Despite a falling value share, Nestlé’s wide portfolio and long history maintain its lead in coffee
Nestlé (China) Ltd was the leading company in coffee in China in value terms in 2025, supported by multiple advantages. For example, its Nescafé brand has a history of over 30 years in the Chinese market, therefore boasting extremely high brand awareness and loyalty.
Yunnan Four Cats Coffee Co takes advantage of localisation, new launches, and social media
Second-placed Yunnan Four Cats Coffee Co Ltd was a dynamic company in 2025, due to the combination of multiple core advantages. For instance, as a local Chinese player in coffee, it has a deep understanding of local consumers' taste preferences and possesses significant localisation advantages.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in China?
- To what extent are health considerations impacting consumption of Coffee in China?
- What are the traditional preferences in Coffee in China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in China?
- Which are the leading brands in Coffee in China?
- How are products distributed in Coffee in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in China - Category analysis
KEY DATA FINDINGS
Consumer upgrading contributes to retail value growth
Premiumisation trend and rising prices drive value growth but volume decline
Fresh coffee sees dynamism as consumer knowledge and coffee machine ownership rise
Multiple factors will contribute to growth, including a wider consumer base
Digital and technological advances are making their impact felt in coffee
Sustainability set to become an even more important factor in coffee
Despite a falling value share, Nestlé’s wide portfolio and long history maintain its lead in coffee
Yunnan Four Cats Coffee Co takes advantage of localisation, new launches, and social media
Retail e-commerce leads distribution, due to its convenience, and product and service offering
Retail e-commerce is also the most dynamic distribution channel
Hot Drinks in China - Industry Overview
Although value sales see a marginal decline, upgrading is seen in some categories
KEY DATA FINDINGS
Premiumisation particularly evident in coffee and other hot drinks
Fruit/herbal tea meets consumers’ needs on many levels
Rising costs impact customers and companies
Brands try to strike a balance between affordability and sustainability
Value growth anticipated, but challenges will remain
International players likely to reshape their product portfolios
The integration of online and offline channels will be important
Yunnan Taetea (Dayi) Tea Industry Group maintains its lead in a fragmented industry
Local brands perform well, while international brands are adapting
Retail e-commerce is dynamic and becomes the leading distribution channel
Smaller local retailers remain popular but are challenged by more modern channels
Synergies between retail and foodservice channels
Transformation of hot drinks in foodservice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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