PROSPECTS AND OPPORTUNITIES
Instant standard coffee has growth potential, and functional product claims are expected to receive more attention
In the forecast period (2024-2029), instant standard coffee is expected to contribute the most to absolute current value growth, thanks to its health attributes and convenience. Driven by rising health consciousness amongst Chinese consumers, functional products with health claims will become more attractive.
In addition to functional benefits, packaging innovation will attract consumers
Consumers are seeking new and personalised products to fit with their lifestyles, especially the younger generations. As such, innovative packaging can stimulate consumers’ desire to buy.
As consumers demand high quality coffee, foodservice has growth potential
In the forecast period, whilst retail volume sales of coffee are expected to decline, foodservice volume sales are set to see dynamic growth, with sales anticipated to reach and then far exceed the pre-pandemic level. Despite already leading volume sales, fresh coffee beans is set to see the strongest growth in foodservice, while instant coffee mixes is expected to decline, therefore echoing the performance expected in retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in China?
- To what extent are health considerations impacting consumption of Coffee in China?
- What are the traditional preferences in Coffee in China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in China?
- Which are the leading brands in Coffee in China?
- How are products distributed in Coffee in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in China - Category analysis
KEY DATA FINDINGS
Fresh coffee beans is the driving force for volume growth in retail and foodservice
Instant standard coffee and instant coffee mixes continue to show divergent development trends in 2024
Local brands are rising in fresh coffee, while Nescafé maintains its lead in instant coffee
Instant standard coffee has growth potential, and functional product claims are expected to receive more attention
In addition to functional benefits, packaging innovation will attract consumers
As consumers demand high quality coffee, foodservice has growth potential
Hot Drinks in China - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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