PROSPECTS AND OPPORTUNITIES
Retail value growth slows as demographic trends are set to impact overall coffee sales
The coffee category is expected to experience a very slow, yet consistent downward trend over the forecast period, with retail value growth set to increase at a current value CAGR of 3% (2024 constant value CAGR of 0.4%), while retail volume sales decline.
Ongoing growth for fresh coffee pods and fresh coffee beans as consumers seek premium at-home experiences
Consumer confidence in Lithuania remained one of the strongest in the EU in 2024. If this trend continues and the Lithuanian economy maintains its healthy pace, sales of fresh coffee pods and fresh coffee beans are likely to outperform the market average in terms of volume growth.
Competitors are set to launch promotions to drive sales of branded products
Across the forecast period, competitors are likely to focus on maintaining their current positions rather than pursuing aggressive expansion strategies. Brand loyalty in the coffee market remains strong, and this trend is expected to continue throughout the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Lithuania?
- To what extent are health considerations impacting consumption of Coffee in Lithuania?
- What are the traditional preferences in Coffee in Lithuania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Lithuania?
- Which are the leading brands in Coffee in Lithuania?
- How are products distributed in Coffee in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Lithuania - Category analysis
KEY DATA FINDINGS
Retail volume growth struggles as fresh ground coffee continues to lose favour
At-home coffee machines support growth for fresh coffee pods and fresh coffee beans
The competitive landscape is consolidated with a lack of innovation in 2024
Retail value growth slows as demographic trends are set to impact overall coffee sales
Ongoing growth for fresh coffee pods and fresh coffee beans as consumers seek premium at-home experiences
Competitors are set to launch promotions to drive sales of branded products
Hot Drinks in Lithuania - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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