COMPETITIVE LANDSCAPE
Verdum Peru SAC consolidates leadership amid intense competition from global and local players
In 2025, Verdum Peru SAC consolidated its position as the leading coffee company in the country, supported by sustained growth in consumer preference and an increasingly comprehensive portfolio. The company’s Altomayo brand has been central to this success, combining a strong local identity with a clear focus on quality and innovation.
Finca Villa Rica stands out as the most dynamic premium coffee player in 2025
Among the more specialised players, Finca Villa Rica emerged as one of the most dynamic companies in 2025 in value terms. Its performance was supported by price adjustments that reflected higher international coffee costs, but also by a clear and differentiated positioning based on quality and origin.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Peru?
- To what extent are health considerations impacting consumption of Coffee in Peru?
- What are the traditional preferences in Coffee in Peru? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Peru?
- Which are the leading brands in Coffee in Peru?
- How are products distributed in Coffee in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Peru - Category analysis
KEY DATA FINDINGS
Economic recovery, price pressure and entrenched instant habits define 2025 coffee performance
Higher prices constrain volumes while instant coffee remains the everyday standard
Freeze-dried formats lead value growth as consumers seek better quality within instant
Coffee set for gradual recovery as prices stabilise and coffee culture deepens
Freeze-dried coffee and instant mixes expected to anchor future value gains
Sustainability credentials gain weight in brand positioning and consumer choice
Verdum Peru SAC consolidates leadership amid intense competition from global and local players
Finca Villa Rica stands out as the most dynamic premium coffee player in 2025
Traditional trade remains central as modern retail gains influence in coffee distribution
E-commerce and convenience stores emerge as the fastest-growing channels
Hot Drinks in Peru - Industry Overview
Macroeconomic stabilisation underpins a gradual recovery in hot drinks demand
KEY DATA FINDINGS
Affordability tensions drive pack rationalisation and search for better value
Premiumisation window narrows, but selective trading up persists in high-value niches
Well-being and functionality become cross-cutting drivers across categories
Moderate value expansion expected, led by coffee and functional infusions
Competitive strategies evolve as private label and mid-priced players gain importance
Modern and digital channels reshape access and reinforce the role of promotion and variety
Nestlé Perú SA remains the benchmark player through portfolio breadth and strong distribution
Corporación Herbi consolidates leadership in tea via low prices and extensive reach
Finca Villa Rica, Cuisine & Co and Industrias Alimenticias Cusco drive the strongest growth across segments
Small local grocers remain central but gradually cede ground to modern formats
E-commerce consolidates as the fastest-growing channel on the back of convenience and promotions
Convenience stores and discounters gain momentum as traditional trade struggles to keep pace
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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