COMPETITIVE LANDSCAPE
Atlantic Trade holds on to tight lead
In what is a consolidated landscape, the two top companies together dominate coffee in North Macedonia. Atlantic Trade and Rio are almost neck and neck, with Atlantic Trade just having the edge to take top spot.
Illycaffè gains most value share
Illycaffè gains the most value share in 2025, though from a low base. Its Illy brand of fresh coffee is increasingly appreciated by local discerning consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in North Macedonia?
- To what extent are health considerations impacting consumption of Coffee in North Macedonia?
- What are the traditional preferences in Coffee in North Macedonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in North Macedonia?
- Which are the leading brands in Coffee in North Macedonia?
- How are products distributed in Coffee in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in North Macedonia - Category analysis
KEY DATA FINDINGS
Degree of premiumisation, as inflation eases
Positive growth in 2025
Fresh ground coffee pods gain most value share, while instant coffee also performs well
Positive outlook over forecast period
Growing coffee culture boosts foodservice
Sustainability moving higher up agenda
Atlantic Trade holds on to tight lead
Illycaffè gains most value share
Small local grocers continue to dominate, though retail e-commerce makes most gains
Volume sales sizeable through foodservice
Hot Drinks in North Macedonia - Industry Overview
Positive growth, due to higher consumer confidence
KEY DATA FINDINGS
Positive picture overall
Price continues to drive sales
Health and wellness also a significant factor
Modest growth over forecast period
Focus on healthier positioning with tea and other hot drinks
Growing focus on sustainability
Nestlé holds on to commanding lead, supported by a wide product portfolio
Illycaffè gains most value share
Small local grocers continue to dominate
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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