PROSPECTS AND OPPORTUNITIES
Sustainability will be key to new product development across the next five years
Across the forecast period, product developments from key players will focus on the growing demand for speciality coffee in Poland. Consumers will be offered different roast levels, grind sizes or different brewing methods.
The increase in at-home coffee machines boosts sales of coffee beans
With the advancement of technology, smart coffee machines and apps that allow for personalised brewing experiences are expected to become more popular in Poland. Consumers are increasingly looking for ways to replicate the coffee shop experience at home, and smart coffee machines that offer precision, convenience, and customisation could cater to this demand.
E-commerce gains ground as consumers appreciate the wide variety
E-commerce is transforming the Polish coffee landscape, with consumers increasingly turning to online platforms for the convenience and variety they offer. Websites like coffeedesk.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Poland?
- To what extent are health considerations impacting consumption of Coffee in Poland?
- What are the traditional preferences in Coffee in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Poland?
- Which are the leading brands in Coffee in Poland?
- How are products distributed in Coffee in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Poland - Category analysis
KEY DATA FINDINGS
Fresh coffee beans respond to the demand for premium at-home coffee experiences
Unit price rises as inflation and increasing production costs dampen value sales
Speciality coffee gains ground as consumers coffee knowledge grows
Sustainability will be key to new product development across the next five years
The increase in at-home coffee machines boosts sales of coffee beans
E-commerce gains ground as consumers appreciate the wide variety
Hot Drinks in Poland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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