PROSPECTS AND OPPORTUNITIES
A long period of inflationary pressure expected to be seen in coffee
Coffee-producing countries have been going through a significant reduction in the offer, due to climate oscillations, which are challenging raw materials costs due to extreme conditions such as frost and heatwaves. Year after year, Brazil has been seeing multiple high temperature records.
Climate challenges will lead to innovation in consumption and production
The greater demand for so-called gourmet and speciality coffees, and for cleaner and more sustainable production chains, could be an opportunity for players in coffee in Brazil. For instance, Nestlé, a major global purchaser of coffee beans, has created the variety called Star 4, which claims to promote sustainable farming.
New opportunities for functional instant coffee products to drive consumption
Instant coffee has moved beyond its traditional role as a simple hot drink – it is now a flexible option with exciting new applications, highly connected with the expectations of younger consumers, who are inclined to value the new functionalities being promoted by these products related to nutrition. The rise of “supercoffees” such as UltraCoffee, Desincoffee, and others marks a significant shift in this space.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Brazil?
- To what extent are health considerations impacting consumption of Coffee in Brazil?
- What are the traditional preferences in Coffee in Brazil? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Brazil?
- Which are the leading brands in Coffee in Brazil?
- How are products distributed in Coffee in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Brazil - Category analysis
KEY DATA FINDINGS
Brazilian production under pressure from rising demand and climate change
Consolidation and premiumisation efforts shape the competitive scenario
Grocery retailers remains the main retail distribution channel, but foodservice sees the launch of private label products
A long period of inflationary pressure expected to be seen in coffee
Climate challenges will lead to innovation in consumption and production
New opportunities for functional instant coffee products to drive consumption
Hot Drinks in Brazil - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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