COMPETITIVE LANDSCAPE
The competition increases in fresh coffee beans and fresh ground coffee
3 Corações is projected to see a marginal increase in off-trade volume sales and a stable off-trade value share over 2025 to remain the leading player in coffee at the end of the review period. The company’s overall position is based on its leadership of the dominant category, standard fresh ground coffee.
Nestlé Brasil invests to expand instant coffee
Nestlé Brasil is projected to remain a strong leader in instant coffee, a category that appeals to especially price sensitive-consumers. The category has also seen significant new product development in an attempts to expand the product offer and consumer base, such as Nestlé’s launch of Nescafé Ice in Brazil.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Brazil?
- To what extent are health considerations impacting consumption of Coffee in Brazil?
- What are the traditional preferences in Coffee in Brazil? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Brazil?
- Which are the leading brands in Coffee in Brazil?
- How are products distributed in Coffee in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Brazil - Category analysis
KEY DATA FINDINGS
Coffee registers growth in demand despite major challenges
High export volumes contribute to lower stocks and price spikes in coffee in 2025
Convenience and new flavours and brands help fresh ground coffee pods register the highest retail volume sales growth
Off-trade volume sales are set to see incrementally higher growth despite challenges ahead
Technological approaches to remain at the forefront of company strategies
Premiumisation to expand across coffee
The competition increases in fresh coffee beans and fresh ground coffee
Nestlé Brasil invests to expand instant coffee
Large modern grocery retailers dominate distribution but private label gains traction in other channels
Shift to foodservice as price differences narrow and consumption occasions increase
Hot Drinks in Brazil - Industry Overview
Coffee continues to shape hot drinks in Brazil
KEY DATA FINDINGS
Inelastic consumption maintains positive retail volume growth trajectory for coffee despite rising prices
Convenience spurs fresh ground coffee pods while fresh coffee beans rides the quality wave
Health benefits spike interest in tea while there remains a habit of drinking chocolate milk
Positive outlook as coffee price rises slow
Premiumisation as a way to add dynamism to coffee
New consumption occasions to foster coffee demand
New product developments in the pod and instant formats in coffee
More consolidated competitive landscapes in tea and other hot drinks
Daily consumption favours physical retailers
Foodservice developments push higher on-trade volume sales growth in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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