COMPETITIVE LANDSCAPE
Merrild Kaffe leads with a strong local and international offer
Merrild Kaffe, owned by Luigi Lavazza, is projected to remain the leading company in coffee in Denmark in retail value terms at the end of the review period. The company leadership of coffee is based on the offer of the strong local Merrild brand and the international Lavazza stable.
Salling Group invests in its private label offer
Salling Group is projected to see the highest retail volume sales growth in coffee over 2025, albeit from a low base. Importantly, the company has invested in its private label range to increase affordability and improve its offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Denmark?
- To what extent are health considerations impacting consumption of Coffee in Denmark?
- What are the traditional preferences in Coffee in Denmark? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Denmark?
- Which are the leading brands in Coffee in Denmark?
- How are products distributed in Coffee in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Denmark - Category analysis
KEY DATA FINDINGS
Rising global coffee prices maintain retail value sales
Shift to higher-quality over volume consumption
Instant coffee suffers from internal and external competition
Higher-quality, lower volume consumption trend to continue
New launches to add dynamism to fresh ground coffee pods
Coffee players to pay more attention to sustainability
Merrild Kaffe leads with a strong local and international offer
Salling Group invests in its private label offer
Discounters lead with large, value for money assortments
Fast growth from a low base for e-commerce as the channel’s coffee offer expands
Hot Drinks in Denmark - Industry Overview
Hot drinks lose appeal among younger generations
KEY DATA FINDINGS
Demand driven by premium and convenience attributes
Economising, environmental concerns and a preference for alternatives hit on-trade demand for hot drinks
Push-pull effect of health and wellness in hot drinks
Growing competition from soft drinks
Premiumisation over volume in hot drinks
Pricing to influence coffee consumption
Merrild Kaffe leverages its strength in coffee to lead the industry
Urtekram’s offer fits with the health and wellness trend to see fast growth
Discounters benefit from wide and price-conscious hot drinks offers
Economic conditions and channel stabilisation slow foodservice volume sales growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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