Over the forecast period, coffee in Vietnam is predicted to experience healthy growth in both retail volume and current value terms, driven by economic advances and the introduction of innovative products. The World Bank’s 2024 forecast indicates that Vietnam’s GDP is anticipated to show growth in the upcoming years, with projections of 6.
As Vietnam is a country which is able to grow and produce raw coffee beans, it is easy for small local players to join the coffee category. Small local brands typically focus on distribution in a certain region or a niche segment.
Over the forecast period, sustainable products which make use of green and recycled materials will continue to receive attention from both manufacturers and consumers. This is due to the rise of the Net Zero lifestyle, which has been promoted strongly by the government since Vietnam attended the 26th United Nations Climate Change Conference (COP26), where it was agreed to aim to achieve net zero emissions by 2050.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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