PROSPECTS AND OPPORTUNITIES
Challenges of price growth and emerging opportunities
The anticipated continuation of high price growth is expected to negatively impact coffee sales in Georgia during 2025 and beyond, particularly in terms of volume. However, coffee mixes and coffee pods are poised to experience the fastest growth due to their relatively low market maturity.
Focus on innovation and health-driven products
Competition within the coffee market is expected to remain fierce, with leading players maintaining their significant shares through diverse product assortments, strong representation in modern retail channels, and robust promotional efforts. The forecast period is likely to see an emphasis on new product development, incorporating innovative coffee flavours, healthier formulations, unique packaging, and alternative preparation methods.
Convenience and private imports stimulate market dynamics
The increasing emphasis on convenience is forecasted to propel coffee sales through convenience retail formats, as retailers prioritise efficiency and accessibility. While online coffee sales are projected to grow, they are expected to maintain a modest share of the overall market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Georgia?
- To what extent are health considerations impacting consumption of Coffee in Georgia?
- What are the traditional preferences in Coffee in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Georgia?
- Which are the leading brands in Coffee in Georgia?
- How are products distributed in Coffee in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Georgia - Category analysis
KEY DATA FINDINGS
Slowing coffee consumption amidst price sensitivity
Intensified competition and shelf optimisation
Innovative coffee products targeting health and local preferences
Challenges of price growth and emerging opportunities
Focus on innovation and health-driven products
Convenience and private imports stimulate market dynamics
Hot Drinks in Georgia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!