The anticipated continuation of high price growth is expected to negatively impact coffee sales in Georgia during 2025 and beyond, particularly in terms of volume. However, coffee mixes and coffee pods are poised to experience the fastest growth due to their relatively low market maturity.
Competition within the coffee market is expected to remain fierce, with leading players maintaining their significant shares through diverse product assortments, strong representation in modern retail channels, and robust promotional efforts. The forecast period is likely to see an emphasis on new product development, incorporating innovative coffee flavours, healthier formulations, unique packaging, and alternative preparation methods.
The increasing emphasis on convenience is forecasted to propel coffee sales through convenience retail formats, as retailers prioritise efficiency and accessibility. While online coffee sales are projected to grow, they are expected to maintain a modest share of the overall market.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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