COMPETITIVE LANDSCAPE
Jacobs Douwe Egberts maintains strong position in coffee, thanks to ongoing innovation, and sustainability efforts
Jacobs Douwe Egberts maintains its lead in coffee, which also supports the player’s overall leadership of hot drinks. Its Jacobs brand is also in overall top brand place in hot drinks, as well as holding top place in coffee, and the player also offers Carte Noire.
Lavazza benefits from consumer demand for high-quality coffee
Lavazza from New Coffee Co LLC is showing healthy growth, benefitting from premiumisation and consumer demand for high-quality coffee, as the Lavazza brand offers a wide assortment of fresh ground coffee and is widely available in both online and offline. In addition, Lavazza frequently offers price discounts online.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Georgia?
- To what extent are health considerations impacting consumption of Coffee in Georgia?
- What are the traditional preferences in Coffee in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Georgia?
- Which are the leading brands in Coffee in Georgia?
- How are products distributed in Coffee in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Georgia - Category analysis
KEY DATA FINDINGS
Coffee shows an overall stable performance
Value sales driven by high prices, with stable volume supported by overall demand
Fresh coffee pods show strong growth from a low base
Coffee sales will remain positive and stable, thanks to ongoing demand and the continued rise in fresh coffee pods
Ongoing innovations will need to be balanced with affordable prices
Expanding presence of international coffee chains and social media will continue to expose consumers to a wider range of coffee options
Jacobs Douwe Egberts maintains strong position in coffee, thanks to ongoing innovation, and sustainability efforts
Lavazza benefits from consumer demand for high-quality coffee
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Convenience stores is also the channel showing the strongest growth
Hot Drinks in Georgia - Industry Overview
Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
Price sensitivity continues, leading to more frequent discounts and promotions
Refill packages and international coffee varieties grow in demand
Health and wellness trends most evident in tea
Overall stable sales expected over the forecast period
Health and wellness teas and premium coffee set to be key trends
Price sensitivity will continue to influence purchasing decisions and stimulate competition
Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
Greenfield tea benefits from wide availability and strong portfolio of popular options
Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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