COMPETITIVE LANDSCAPE
Nestlé leads as consumers remain loyal to iconic brands
Nestlé is the leading coffee company in South Africa in 2025, benefiting from strong consumer brand loyalty built over decades. Its flagship brands, such as Nescafé, are widely recognised for quality and consistency, making them the default choice for many households.
Private label benefits from inflationary pressures
Private label coffee is enjoying strong growth in 2025, driven primarily by competitive pricing amid rising living costs and commodity price inflation. As consumers became more price sensitive, many are trading down from established brands to private label options, seeking better value.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in South Africa?
- To what extent are health considerations impacting consumption of Coffee in South Africa?
- What are the traditional preferences in Coffee in South Africa? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in South Africa?
- Which are the leading brands in Coffee in South Africa?
- How are products distributed in Coffee in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in South Africa - Category analysis
KEY DATA FINDINGS
Price-driven value growth, home brewing and sustainability drive development in coffee in South Africa
Rapid rises in value sales result from drastic price hikes
Fresh coffee beans drives overall growth thanks to home brewing trend
Continued cost elevation will mean further strong value growth
Premium trends support growing interest in whole bean coffee and cold brew coffee
Sustainability will remain critical focus
Nestlé leads as consumers remain loyal to iconic brands
Private label benefits from inflationary pressures
Supermarkets leads distribution through convenience and favourable pricing
Warehouse clubs shows fastest growth while e-commerce benefits from retail investment in digital presence
Hot Drinks in South Africa - Industry Overview
Price inflation, sustainability and channel shifts reshape hot drinks in South Africa
KEY DATA FINDINGS
Price hikes push up value sales in hot drinks in 2025
Sustainability comes to the fore
Younger consumers opt for on-trade experiences
Persistent price rises ensure further value growth
Private label set to expand and present greater challenge to branded favourites
E-commerce to see further expansion through omnichannel strategies
Nestlé remains leader of overall hot drinks in South Africa
Private label gains rapid ground
Supermarkets leads distribution as e-commerce outpaces all others in terms of growth
Foodservice sees slowed volume growth in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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