COMPETITIVE LANDSCAPE
Nestlé Foods Kenya Ltd leads thanks to its strong position in instant coffee
Nestlé Foods Kenya Ltd was the leading company in 2025 in coffee thanks to its historical and strategic roots in the region and its support for local producers through initiatives such as the Nescafé Plan. Its ability to innovate and offer diversified products, meeting growing consumer demand, also strengthens its position in instant coffee.
C Dorman has a commanding lead in fresh coffee
The only other company that has a double-digit percentage value share in coffee is C Dorman, thanks to its strength in fresh coffee, where it accounts for over a quarter of value sales. That being said, though C Dorman has a commanding lead in fresh coffee, there is also a large number of smaller brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Kenya?
- To what extent are health considerations impacting consumption of Coffee in Kenya?
- What are the traditional preferences in Coffee in Kenya? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Kenya?
- Which are the leading brands in Coffee in Kenya?
- How are products distributed in Coffee in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Kenya - Category analysis
KEY DATA FINDINGS
Rising interest in coffee
Emerging coffee culture in Kenya supported by promotional campaigns
Instant coffee benefits from its low cost and convenience
Developing coffee culture supports future growth
Technological advancements ensure enhanced innovation
More sustainable practices anticipated
Nestlé Foods Kenya Ltd leads thanks to its strong position in instant coffee
C Dorman has a commanding lead in fresh coffee
Supermarkets retain their lead
Consumers value the convenience of e-commerce
Hot Drinks in Kenya - Industry Overview
Tea remains Kenya’s most popular hot drink
KEY DATA FINDINGS
Population growth and urbanisation underpin rising demand for hot drinks
Downtrading amid rising price sensitivity
New products shape market expansion
Growth fuelled by rising disposable incomes, urbanisation and population growth
Enhanced product visibility and availability via e-commerce and modernisation of the retail landscape
Promotion of green value chains and regenerative agriculture
Kenya Tea Packers maintains its leading position in 2025
Smaller players gaining traction with innovative products and aggressive marketing strategies
Consumers value the pricing and convenience of supermarkets
Growing number of e-commerce platforms drives online sales
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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