PROSPECTS AND OPPORTUNITIES
Premiumisation and economic pressures
Value sales of coffee are projected to continue their upward trajectory during the forecast period, driven by a growing assortment of products that highlight premium attributes such as sustainability, fairtrade certification, and convenience. However, volume growth is likely to be constrained by rising coffee bean prices, a consequence of increasingly volatile weather conditions in major coffee-growing regions.
Sustainable packaging as a competitive edge
Sustainable packaging solutions are expected to remain a focal point for key players seeking to maintain or expand their consumer base. This trend is particularly pertinent given the competition posed by Migros Genossenschaftsbund and its CoffeeB private label pods, which feature a 100% compostable layer made from natural raw materials.
E-commerce and emerging alternatives
While supermarkets are forecasted to remain the primary distribution channel for coffee, e-commerce is set to gain traction, facilitated by the omnichannel strategies employed by major grocery retailers such as Migros. This shift is expected to enhance visibility for smaller brands that may face challenges in securing shelf space in traditional retail outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Switzerland?
- To what extent are health considerations impacting consumption of Coffee in Switzerland?
- What are the traditional preferences in Coffee in Switzerland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Switzerland?
- Which are the leading brands in Coffee in Switzerland?
- How are products distributed in Coffee in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Switzerland - Category analysis
KEY DATA FINDINGS
Coffee consumption and cross-border shopping dynamics
The rise of fresh coffee beans and sustainable innovations
A concentrated competitive landscape with strategic innovations
Premiumisation and economic pressures
Sustainable packaging as a competitive edge
E-commerce and emerging alternatives
Hot Drinks in Switzerland - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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