COMPETITIVE LANDSCAPE
Nestlé Suisse SA strengthens position with premium brands
Nestlé Suisse SA is the leading manufacturer in the concentrated coffee landscape, supported by the wide popularity and growing demand for its premium brand Nespresso, and its strong focus on fresh ground coffee pods. The company benefits from its vast portfolio, offering a wide range of premium and affordable coffee products and different formats and origins, as well as its strong local presence and visibility in retailers.
Migros Genossenschaftsbund eG holds dominant position with private label
Leading grocery retail chain Migros Genossenschaftsbund eG ranks as the overall leader in the coffee landscape by off-trade volume share in 2025. The retailer’s private label ranges (M-Budget, Caruso, Delizio, etc) offer a comparably large selection of hot beverages and formats offering value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Switzerland?
- To what extent are health considerations impacting consumption of Coffee in Switzerland?
- What are the traditional preferences in Coffee in Switzerland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Switzerland?
- Which are the leading brands in Coffee in Switzerland?
- How are products distributed in Coffee in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Switzerland - Category analysis
KEY DATA FINDINGS
Stable performance for the coffee category
Resilient demand for a Swiss favourite
Growth of sustainable coffee pod solutions driven by new innovations
Rising demands for higher quality, traceable and sustainable coffee.
Technological advancements to shape the coffee industry
Sustainable features will be point of differentiation
Nestlé Suisse SA strengthens position with premium brands
Migros Genossenschaftsbund eG holds dominant position with private label
Grocery retailers are the stand out retail channel for coffee
Retail e-commerce helps promote speciality and niche coffees
Hot Drinks in Switzerland - Industry Overview
Healthy performance reported in hot drinks
KEY DATA FINDINGS
Modest growth reflects cultural importance of hot drinks
Health and wellness trends play pivotal role shaping hot drinks consumption
Premiumisation trend plays a bigger influence
Modest outlook despite the maturity of hot drinks
Premiumisation and sustainability will remain key drivers
Status quo in terms of distribution and the competitive landscape
Nestlé Suisse SA reaffirms its stronghold in hot drinks
Shift to private label is evident
Supermarkets hold dominant position, but discounters are gaining share
Gradual rise in retail e-commerce sales
Sluggish performance in foodservice as consumers make cutbacks
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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