PROSPECTS AND OPPORTUNITIES
Muted volume growth is on the horizon for coffee
High levels of saturation and maturity will limit the future volume growth potential of coffee in Austria, resulting in stagnant volume sales over much of the forecast period. Austria is renowned as a coffee nation with a strong and traditional coffee-drinking culture, but there is little scope to increase per capita consumption.
Growing health focus may lower caffeine and coffee consumption
Health and wellness trends are expected to hinder volume sales growth of coffee products in the years ahead, as consumers switch to consuming lower caffeine drinks on a frequent basis. The shift towards healthier lifestyles is expected to reduce the amount of coffee consumed in Austria, with consumers opting for premium products in smaller quantities.
Coffee pods to come under further pressure amid sustainability concerns
Despite ongoing efforts to improve the sustainability and eco-friendliness of new products and creating machines that allow home-composting of pods or other ways to return/recycle them, fresh ground coffee pods are set to face decline in volume and value terms. Most consumers have fully automatic coffee machines at home, many of which allow the preparation of various types of coffee, and some from fresh coffee beans, which hinders the interest in pod machines.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Austria?
- To what extent are health considerations impacting consumption of Coffee in Austria?
- What are the traditional preferences in Coffee in Austria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Austria?
- Which are the leading brands in Coffee in Austria?
- How are products distributed in Coffee in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Austria - Category analysis
KEY DATA FINDINGS
Coffee consumption recovers in retailers over 2024
Instant coffee gains appeal due to convenience and versatility
Competitive landscape is led by Nestlé Österreich GmbH
Muted volume growth is on the horizon for coffee
Growing health focus may lower caffeine and coffee consumption
Coffee pods to come under further pressure amid sustainability concerns
Hot Drinks in Austria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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