COMPETITIVE LANDSCAPE
Nestlé retains the lead with popular and well-established brands
Nestlé Österreich GmbH has retained the lead in coffee in Austria in 2025. Nestlé continues to benefit from the high level of popularity of its renowned Nespresso brand within fresh ground coffee pods.
Darboven benefiting from investments in social and ethical practices
The strengthening of the trend towards sustainable and fairtrade coffee has supported dynamic growth from pioneers in these areas as well as players with strong ties to corporate social responsibility, like JJ Darboven. This family-run company invests heavily in its efforts to improve its ecological footprint including looking to reduce emissions, energy usage, and waste, while also switching to recyclable packaging and supporting ecological projects.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Austria?
- To what extent are health considerations impacting consumption of Coffee in Austria?
- What are the traditional preferences in Coffee in Austria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Austria?
- Which are the leading brands in Coffee in Austria?
- How are products distributed in Coffee in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Austria - Category analysis
KEY DATA FINDINGS
Austrians remain willing to pay more for quality coffee
Consumers remain unwilling to compromise on taste and quality when it comes to coffee
Focus on quality pushes consumers towards fresh coffee beans
Players set to focus on adding value as the market becomes more saturated
New technology set to have wide reaching implications for coffee
Functional and sustainable products present future opportunities for development
Nestlé retains the lead with popular and well-established brands
Darboven benefiting from investments in social and ethical practices
Value and convenience key to the success of supermarkets in coffee
E-commerce continues to win share but obstacles remain to wider acceptance
Hot Drinks in Austria - Industry Overview
Sales of hot drinks grow in 2025 despite continuing price pressure
KEY DATA FINDINGS
Hot drinks benefits from new innovations in 2025 but rising prices present a challenge
Health and sustainability concerns having a growing influence on the market
Online trends starting life in foodservice before moving into the retail space
Delivering health and wellness benefits could be key in an increasingly mature market
Value for money will be the key consideration for consumers
Competitive landscape unlikely to see significant changes
Consumers remain loyal to trusted brands giving Nestlé the edge
JJ Darboven finding success with well-run family business
Supermarkets dominate while e-commerce makes further inroads
Foodservice sales rise in 2025 despite price hikes
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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