PROSPECTS AND OPPORTUNITIES
A shift towards premium options supports ongoing growth for coffee
Coffee consumption in Egypt is expected to continue its strong growth, fuelled by rising demand for a variety of coffee products and a shift toward premium experiences. More Egyptians are increasingly gravitating toward high-quality, speciality coffee, with artisanal brewing methods gaining traction in local cafés.
Local brands have potential to gather a stronger share across the forecast period
Over the forecast period, local coffee brands are expected to capture a larger market share as they expand their shelf presence and gain recognition for their quality. This shift is part of a broader change in consumer perceptions and behaviours, with more consumers opting for local products.
Digitalisation to drive demand as consumers look for convenience
As online delivery platforms gain popularity, digital channels for ordering coffee are becoming a staple for many Egyptians. One notable trend is the introduction of subscription models, such as the one launched by TBS, a popular local coffee shop.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Egypt?
- To what extent are health considerations impacting consumption of Coffee in Egypt?
- What are the traditional preferences in Coffee in Egypt? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Egypt?
- Which are the leading brands in Coffee in Egypt?
- How are products distributed in Coffee in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Egypt - Category analysis
KEY DATA FINDINGS
The rising coffee culture supports ongoing growth for coffee in Egypt
As coffee culture expands, speciality coffee shops are on the rise
Nescafé increases its share despite some movement towards local brands
A shift towards premium options supports ongoing growth for coffee
Local brands have potential to gather a stronger share across the forecast period
Digitalisation to drive demand as consumers look for convenience
Hot Drinks in Egypt - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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