COMPETITIVE LANDSCAPE
Franck remains the clear leader in an increasingly competitive coffee landscape
Franck dd maintained its leadership in coffee in 2025 thanks to its strong heritage in roast and ground coffee, especially its flagship Franck Jubilarna brand, and its expanding presence in modern formats such as capsules and specialty espresso blends. The company benefited from strong brand loyalty, wide distribution, and continuous innovation, including the launch of the Nota capsule line, which reinforced its position in the growing convenience segment.
Franck’s broad portfolio allows it to capture growth in both traditional and premium categories
Franck dd was also the most dynamic company in Croatia’s coffee market in 2025, which reflects both price-driven gains and the company’s successful expansion into higher-value segments. Franck strengthened its leadership through innovation and diversification, most notably with the introduction of the Nota capsule range, which tapped into the growing demand for convenient, café-style coffee at home.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Croatia?
- To what extent are health considerations impacting consumption of Coffee in Croatia?
- What are the traditional preferences in Coffee in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Croatia?
- Which are the leading brands in Coffee in Croatia?
- How are products distributed in Coffee in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Croatia - Category analysis
KEY DATA FINDINGS
Sustained consumer attachment to coffee
Strong value growth reflects inflationary effects and structural market shifts
Fresh ground coffee pods valued for their convenience and quality
High prices, innovation, and enduring consumer loyalty ensure further expansion
Shift toward technology-led efficiency and innovation
Sustainability increasingly important, reflecting both global commitments and local consumer awareness
Franck remains the clear leader in an increasingly competitive coffee landscape
Franck’s broad portfolio allows it to capture growth in both traditional and premium categories
Supermarkets lead, offering broad portfolios, private label and promotions
Coffee remains a planned, at-home consumption category
Hot Drinks in Croatia - Industry Overview
Hot drinks’ cultural importance, adaptive product strategies, and resilient domestic producers ensure continued value expansion
KEY DATA FINDINGS
Rising prices and consumer frustration
Selective premiumisation persists, supported by tourism and functional innovation
Affordable sustainability emerges as an important trend
Coffee retains its central position in hot drinks
Price-driven value growth, with volumes remaining largely stable
Company activity will centre on cost management, technological advancement, and adaptive innovation
Gradual diversification of retail channels, reflecting Croatia’s evolving shopping habits and tourism-driven demand
Frank maintains its lead, supported by its strong heritage, diversified product portfolio, and continuous innovation
Local companies dominate, benefiting from trust, tradition, and adaptability
Supermarkets lead with their wide product assortments, regular promotions, and accessibility
Sunday trading restrictions and tourism drive dynamic growth of forecourt retailers
E-commerce offers quick delivery and access to products not always available in physical stores
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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