PROSPECTS AND OPPORTUNITIES
E-commerce an emerging channel
E-commerce has been gaining value share year-on-year and will register further growth over the forecast period. Direct sales channels can provide consumers with greater access to specialty and premium coffees and can foster a deeper connection with the products and brands they love.
Growth in both premium and specialty coffee
The premium and specialty coffee segment in Croatia will continue to register volume and value growth. This trend will be driven by a rising consumer interest in high-quality, unique coffee experiences.
Foodservice remains resilient
While retail channels will register higher volume growth over the forecast period, foodservice channels will also register volume growth and will continue to adapt in order to attract footfall. For instance, the café sector will use tools such as loyalty programmes to encourage repeat purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Croatia?
- To what extent are health considerations impacting consumption of Coffee in Croatia?
- What are the traditional preferences in Coffee in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Croatia?
- Which are the leading brands in Coffee in Croatia?
- How are products distributed in Coffee in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Croatia - Category analysis
KEY DATA FINDINGS
Players call for tax reduction on coffee, due to continuing rising prices
Nestlé expands footprint in foodservice
Lower volume growth through foodservice channels
E-commerce an emerging channel
Growth in both premium and specialty coffee
Foodservice remains resilient
Hot Drinks in Croatia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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