COMPETITIVE LANDSCAPE
Nestlé leads with a broad portfolio
Nestlé Hellas is set to be the leading player in coffee in 2025 with a wide portfolio of brands and a presence across coffee categories. Its leading brand in volume and value remains Papagalos Loumidis, present in Greek coffee.
Private label offer expanding
Private label products have been attracting increasing attention across coffee in Greece, with the private label segment already holding the second largest share in instant coffee. Indeed, in coffee overall, private label is second in the rankings in terms of volume, although still ranking third in value behind JDE Hellas.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Greece?
- To what extent are health considerations impacting consumption of Coffee in Greece?
- What are the traditional preferences in Coffee in Greece? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Greece?
- Which are the leading brands in Coffee in Greece?
- How are products distributed in Coffee in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Greece - Category analysis
KEY DATA FINDINGS
Prices continue to move upwards
Price increases drive value growth
Fresh coffee beans expanding, though penetration is low
Prices likely to remain high
Limited consumer interest in quick delivery
Growing demand for decaf, but penetration remains low
Nestlé leads with a broad portfolio
Private label offer expanding
Supermarkets dominate, but coffee benefits from diverse distribution
Retail e-commerce and discounters gaining share
Hot Drinks in Greece - Industry Overview
Hot drinks hit by price increases
KEY DATA FINDINGS
Rising costs driving up prices
Weather plays a key role
Affordability will remain key
Health and wellness to exert a strong influence, albeit tempered by price increases
Adapting to hotter weather
Nestlé dominates hot drinks sales
Strong demand for private label products
Fragmentation of coffee distribution
Discounters expanding on back of increased consumer price consciousness
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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