PROSPECTS AND OPPORTUNITIES
On trade sales to remain under pressure in short term
During the pandemic, Greek consumers invested in coffee machines to support home consumption, and these devices have supported them as coffee prices rose in recent years. At the start of the forecast period, lower purchasing power will place a stronger focus on the retail channel at the expense of the on trade.
Coffee on the go is central to coffee consumption
Coffee on the go has become an integral part of coffee culture in Greece and it is unlikely that consumers will give this habit up. Nonetheless, the frequency of take away coffee consumption is set to be further affected by price hikes in the on-trade channel.
Premium brands set to retain popularity
The ‘home barista’ trend that has gathered pace since the outbreak of the pandemic is set to remain relevant over the forecast period. This means that notwithstanding the price increases in the retail channel, premium products are set to claim a higher volume share in coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Greece?
- To what extent are health considerations impacting consumption of Coffee in Greece?
- What are the traditional preferences in Coffee in Greece? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Greece?
- Which are the leading brands in Coffee in Greece?
- How are products distributed in Coffee in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Greece - Category analysis
KEY DATA FINDINGS
Coffee prices continue to rise in 2024
Changes in consumption patterns amid price increases
Flavours are under the spotlight in coffee
On trade sales to remain under pressure in short term
Coffee on the go is central to coffee consumption
Premium brands set to retain popularity
Hot Drinks in Greece - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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