PROSPECTS AND OPPORTUNITIES
Further shift towards single serve brewing methods to weaken volume sales
The long-term volume trend is largely negative for the coffee category. The ongoing shift away from ground coffee to individual single serve brewing methods is set to gain traction, with hard pods and automatic espresso machines with built-in grinders becoming more widely used.
Flavoured fresh ground coffee has strong potential growth
Over the forecast period, there will be a further increase in the consumption of flavoured fresh ground coffee. This segment has seen very strong growth in recent years and there is still plenty of room for development.
Sustainability will be a major theme for leading producers
Over the forecast period, Nestlé Nederland BV will be very active when it comes to rolling out new sustainable initiatives. In 2024, the company introduced a new range of hard pods with a paper-based pod instead of aluminium.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Netherlands?
- To what extent are health considerations impacting consumption of Coffee in Netherlands?
- What are the traditional preferences in Coffee in Netherlands? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Netherlands?
- Which are the leading brands in Coffee in Netherlands?
- How are products distributed in Coffee in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in the Netherlands - Category analysis
KEY DATA FINDINGS
Long term trend towards beans and hard pods continues to hurt fresh ground coffee
Nestlé Nederland BV attempts to revive instant coffee with new Starbucks range
Flavoured coffee is a high growth niche
Further shift towards single serve brewing methods to weaken volume sales
Flavoured fresh ground coffee has strong potential growth
Sustainability will be a major theme for leading producers
Hot Drinks in the Netherlands - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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