COMPETITIVE LANDSCAPE
Nestlé maintains overall leadership as Starbucks focuses on iced offerings
Nestlé España is the leading player in value terms in 2025, through its Nespresso, Nescafé Dolce Gusto, Nescafé, and Starbucks brands. Notably, the company’s strategic focus in Spain over the past year has centred on coffee, highlighted by the launch of the new Ispirazione Italiana range under the Dolce Gusto brand.
Polarised demand supports premiumisation and private label expansion
Coffee in Spain is seeing polarisation increasingly shaped by two distinct consumer profiles. On one side, a growing segment prioritises affordability and convenience, especially in the context of the ongoing cost-of-living crisis.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Spain?
- To what extent are health considerations impacting consumption of Coffee in Spain?
- What are the traditional preferences in Coffee in Spain? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Spain?
- Which are the leading brands in Coffee in Spain?
- How are products distributed in Coffee in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Spain - Category analysis
KEY DATA FINDINGS
Fresh beans, premiumisation and digital channels sustain growth for coffee in Spain
Coffee remains resilient despite cost-of-living crisis
Coffee pods suffers amid waning demand
Continued growth forecast for fresh coffee beans and premium segments
Acceleration of e-commerce as a key distribution channel
Rise of RTD coffee and functional variants could pose a challenge to coffee category
Nestlé maintains overall leadership as Starbucks focuses on iced offerings
Polarised demand supports premiumisation and private label expansion
Online distribution benefits from subscription services
Foodservice rises in response to demand for quality products and experiences
Hot Drinks in Spain - Industry Overview
High prices, polarised demand and digitalisation shape hot drinks in Spain
KEY DATA FINDINGS
2025 sees rising value sales as prices remain high
Functional positioning gains ground in tea as e-commerce expands
Sustainability remains key concern while technology drives development in foodservice
Coffee and tea will fare better than other hot drinks over the forecast period
Premiumisation and sustainability trends continue to inform innovation
Supermarkets channel to maintain distribution lead
Nestlé leads hot drinks through portfolio of popular brands
Tea sees fastest value growth among hot drinks categories
Supermarkets dominates distribution as e-commerce records greatest expansion
Foodservice rises faster than retail in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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