Retail volume sales of coffee in Spain are expected to increase during the forecast period overall, with growth driven by fresh coffee beans, with fresh ground coffee also expected to see low growth. Meanwhile, fresh ground coffee pods is expected to stagnate somewhat, whilst instant coffee is forecast to maintain its slight decline.
A key aspect of the coffee category in Spain in the forecast period is likely to be the use of technology, with online ordering and subscription programmes being key features. Whether it be, for example, scanning a QR code to receive traceability information, more energy-efficient coffee machines, or using self-service machines in coffee shops, technology will be increasingly incorporated into the coffee industry in Spain.
Recently it was reported that roughly a third of Starbucks’s sales in Spain were of iced coffee drinks. This level has risen significantly in recent years, although this is still much lower than the percentage seen in countries such as the US and the UK.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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