COMPETITIVE LANDSCAPE
Nestlé leads with broad and diversified portfolio
Nestlé Portugal SA is set to maintain its leadership in the coffee market in 2025, although it is expected to lose some share to key competitors. The company’s competitive strength lies in its broad and diversified portfolio, enabling it to cover multiple segments and price points within the coffee category.
Private label and Novadelta - Comércio e Indústria de Cafés narrowing the gap with Nestlé in 2025
Private label is set to experience strong growth in 2025, with Mercadona pushing other private label sales while Sonae owner of the Continente brand is emerging as a standout performer. The company has achieved notable gains thanks to its powerful portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Portugal?
- To what extent are health considerations impacting consumption of Coffee in Portugal?
- What are the traditional preferences in Coffee in Portugal? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Portugal?
- Which are the leading brands in Coffee in Portugal?
- How are products distributed in Coffee in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Portugal - Category analysis
KEY DATA FINDINGS
Coffee sales rising in both volume and value terms
Coffee sees rising prices
Fresh coffee beans lead 2025 value growth amid
Coffee set for continued growth amid rising costs and regulatory pressures
AI and technology drive innovation across the coffee value chain
Eco-friendly practices and health trends shape coffee’s next chapter
Nestlé leads with broad and diversified portfolio
Private label and Novadelta - Comércio e Indústria de Cafés narrowing the gap with Nestlé in 2025
Supermarkets dominates
E-commerce as the fastest-growing coffee distribution channel
Hot Drinks in Portugal - Industry Overview
Hot drinks expansion supported by health and wellness trend
KEY DATA FINDINGS
Growth despite challenges
Health and sustainability
Health and wellness to remain a key driver
Innovation needs to remain affordable
Expansion of foodservice sales
Nestlé Portugal remains the largest player in hot drinks despite increasing competition
Strong performance from private label
Supermarkets dominates retail sales of hot drinks
E-commerce expands strongly, while vending shows potential
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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