COMPETITIVE LANDSCAPE
Nestlé del Uruguay SA strengthened its leading position through portfolio breadth and global backing
Nestlé del Uruguay SA remained the leading company in coffee in 2025, supported by its extensive global portfolio, strong brand equity and investment in Uruguay’s coffee infrastructure. With brands such as Nescafé, Nespresso, Nestlé Aguila, El Chaná and Starbucks at Home, the company covers the full spectrum of coffee – from mainstream instant variants to premium capsule systems.
Vanacity SA (Illy) emerged as the most dynamic player thanks to premium positioning
Vanacity SA, the distributor of Illy in Uruguay, was the most dynamic company in coffee during 2025. The brand benefited from the strong premiumisation trend, particularly among urban consumers seeking higher-quality Arabica blends and internationally recognised gourmet coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Uruguay?
- To what extent are health considerations impacting consumption of Coffee in Uruguay?
- What are the traditional preferences in Coffee in Uruguay? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Uruguay?
- Which are the leading brands in Coffee in Uruguay?
- How are products distributed in Coffee in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Uruguay - Category analysis
KEY DATA FINDINGS
Coffee demand strengthened despite global supply pressures and rising consumer expectations
Coffee retail sales increased as premiumisation and café culture expanded
Fresh ground coffee pods remained the fastest-growing segment thanks to premiumisation and accessibility
Coffee expected to sustain long-term growth as consumers gradually shift from yerba mate
Pod systems set to accelerate as compatible brands expand and premium formats gain reach
Digital channels and direct-to-consumer platforms to reshape access and assortment
Nestlé del Uruguay SA strengthened its leading position through portfolio breadth and global backing
Vanacity SA (Illy) emerged as the most dynamic player thanks to premium positioning
Supermarkets remained the dominant channel as retail consolidation expanded access
E-commerce was the most dynamic channel fuelled by delivery apps and direct-to-consumer expansion
Hot Drinks in Uruguay - Industry Overview
Hot drinks performance supported by economic stability and improving consumer sentiment
KEY DATA FINDINGS
Category recovery strengthened as water-quality concerns eased and innovation increased
Climate pressures reshaped global coffee sourcing, but café culture compensated locally
Tea benefited from wellness and natural positioning despite seasonal limitations
Hot drinks expected to stabilise with gradual shifts in category composition
Wellness, natural ingredients and reformulation will drive tea and flavoured powder drinks trends
Premium coffee formats to gain relevance as consumers seek higher-quality experiences
Nestlé del Uruguay SA maintained strong leadership supported by broad coverage and global capabilities
Supermercados Disco SA was the most dynamic performer due to private label expansion
Supermarkets remained dominant as consolidation reshaped the retail landscape
E-commerce expanded rapidly due to delivery apps and marketplace penetration
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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