PROSPECTS AND OPPORTUNITIES
Continued shift towards cheaper alternatives
Coffee consumption in Morocco is expected to underperform over the forecast period as high prices, coupled with declining disposable incomes, drive consumers towards more affordable substitutes such as green tea. Many consumers with constrained budgets are likely to continue favouring unpackaged ground coffee, which dominates local sales.
Price challenges in coffee
Rising coffee prices are forecasted to remain a major deterrent to the growth of coffee consumption in Morocco. As the country imports all its coffee and global market prices are subject to volatility, the local coffee market is likely to experience further price increases.
Expansion of coffee pods and changing consumer preferences
Demand for coffee pods is projected to grow as more affordable machines and capsules become widely available. The penetration of coffee pods is anticipated to increase further as private label brands continue to gain traction, offering competitively priced options.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Morocco?
- To what extent are health considerations impacting consumption of Coffee in Morocco?
- What are the traditional preferences in Coffee in Morocco? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Morocco?
- Which are the leading brands in Coffee in Morocco?
- How are products distributed in Coffee in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Morocco - Category analysis
KEY DATA FINDINGS
Reliance on coffee imports amid rising global prices
Changes in consumption patterns due to economic pressures
The growth of coffee pods and decline of traditional formats
Continued shift towards cheaper alternatives
Price challenges in coffee
Expansion of coffee pods and changing consumer preferences
Hot Drinks in Morocco - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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