PROSPECTS AND OPPORTUNITIES
Stability amid economic headwinds
Over the forecast period, coffee sales in Estonia are expected to remain relatively stagnant, a result that should be viewed positively given the broader economic pressures facing the country. Government plans to implement further tax increases, including higher VAT rates, are likely to dampen consumer confidence and restrict disposable income.
Decline in instant coffee consumption
The decline of instant coffee is projected to continue over the forecast period, with several factors contributing to its waning popularity. Price increases during the review period have undermined instant coffee’s traditional competitive edge, making it less attractive to price-conscious consumers.
Enduring demand for indulgent coffee experiences
Despite economic challenges, coffee pods and fresh beans are anticipated to remain the primary growth drivers within the Estonian coffee market. These categories have become synonymous with premium quality and indulgence, appealing to consumers seeking a superior coffee experience at home.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Estonia?
- To what extent are health considerations impacting consumption of Coffee in Estonia?
- What are the traditional preferences in Coffee in Estonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Estonia?
- Which are the leading brands in Coffee in Estonia?
- How are products distributed in Coffee in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Estonia - Category analysis
KEY DATA FINDINGS
Economic pressures hamper growth
Consumer shift towards premium quality products
Unique preferences set Estonia apart
Stability amid economic headwinds
Decline in instant coffee consumption
Enduring demand for indulgent coffee experiences
Hot Drinks in Estonia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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