COMPETITIVE LANDSCAPE
Paulig continues to hold competitive edge, thanks to its strong heritage
Paulig Coffee Estonia AS remains the dominant player in coffee by value, thanks to its strong foothold in the fresh ground coffee and fresh coffee beans. Since re establishing its operations in Estonia in 1993 with a roastery in Saue, the company has invested heavily in building local infrastructure and promoting coffee culture across the Baltic region.
Gurmans and Lidl benefit from growing consumer demand for premium and value-for-money offerings
Gurmans Eesti OÜ is the fastest growing coffee player by value in Estonia, thanks to its growing strength in fresh coffee, albeit from a low base. Its strength lies in catering to coffee aficionados seeking a “coffee culture experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Estonia?
- To what extent are health considerations impacting consumption of Coffee in Estonia?
- What are the traditional preferences in Coffee in Estonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Estonia?
- Which are the leading brands in Coffee in Estonia?
- How are products distributed in Coffee in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Estonia - Category analysis
KEY DATA FINDINGS
Premiumisation and convenience shape coffee consumption
Declining demand amid economic pressures
Fresh ground coffee pods benefit from enduring demand for indulgent experiences
Moderate value growth for coffee, driven by premiumisation
Product innovation to centre on flavours
Expected decline in instant coffee consumption
Paulig continues to hold competitive edge, thanks to its strong heritage
Gurmans and Lidl benefit from growing consumer demand for premium and value-for-money offerings
Modern grocery chains dominate coffee sales
E-commerce sees strongest performance
Hot Drinks in Estonia - Industry Overview
Inflation drives value growth amid declining demand
KEY DATA FINDINGS
Inflationary pressures drive value growth amid declining demand
Sharp increases in global coffee prices hinder consumption
Fruit/herbal tea remains significant
Hot drinks set to rebound amid economic recovery
Growing demand for indulgent coffee experiences
Tea and other hot drinks will remain niche categories
Paulig leads hot drinks sales
Starbucks expands from low base
Supermarkets and hypermarkets lead sales
Lidl drives growth of discounters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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