Over the forecast period, coffee sales in Estonia are expected to remain relatively stagnant, a result that should be viewed positively given the broader economic pressures facing the country. Government plans to implement further tax increases, including higher VAT rates, are likely to dampen consumer confidence and restrict disposable income.
The decline of instant coffee is projected to continue over the forecast period, with several factors contributing to its waning popularity. Price increases during the review period have undermined instant coffee’s traditional competitive edge, making it less attractive to price-conscious consumers.
Despite economic challenges, coffee pods and fresh beans are anticipated to remain the primary growth drivers within the Estonian coffee market. These categories have become synonymous with premium quality and indulgence, appealing to consumers seeking a superior coffee experience at home.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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