Wipes experienced a strong current value rise in 2025, with sales reaching BOB55.1 million, representing a 37% increase over the previous year. However, volume growth was tempered by significant price inflation, which led to a rationalisation effect as consumers extended purchase periods to manage household budgets. The notable price sensitivity among Bolivian households is underscored by the growing popularity of value-focused brands, with affordable wipes becoming an essential part of daily ro

Menstrual care in 2025 demonstrated clear current value growth, with total sales reaching BOB350 million, up 46% from the previous year. However, this increase was driven entirely by price inflation rather than a corresponding rise in unit consumption, as retail volumes fell by 2% to 228 million units, despite a slight rise in the female population aged 12-54. This dynamic is shaped by Bolivia’s persistent macroeconomic pressure and currency constraints, making affordability the decisive factor

Retail tissue in Bolivia delivered a volume increase of 2% in 2025, reaching 57,700 tonnes, despite challenging economic conditions and a sharp rise in prices. In value terms, sales surged by 21% in current terms to BOB1,887 million, a reflection of significant inflationary pressures, as inflation reached 18% and consumer expenditure also expanded notably. However, in constant terms, value growth was more muted, indicating that much of the value increase was attributable to inflation and currenc

Away-from-home (AFH) tissue and hygiene in 2025 experienced robust current value growth, with sales reaching BOB131.2 million, marking a 21% increase compared to 2024. This performance is notably strong in the context of a challenging economic environment characterised by significant price increases across the entire category, primarily due to heavy dependence on imported inputs such as wood pulp, chemicals, energy and logistics.

Tissue and hygiene in Bolivia showed notable resilience in 2025, with value sales increasing to BOB3,346 million and limitng volume growth opportunities. Elevated prices, driven by currency shortages and rising import costs, have made this a challenging environment, but also one where local manufacturing and adaptive product strategies offer a buffer against regional volatility. The landscape remains attractive for businesses with the ability to manage costs and build brand loyalty, as demand is

In 2025, nappies/diapers/pants in Bolivia was characterised by robust current value growth amid significant inflation and currency pressures. Retail current value soared to BOB961.7 million, representing a 40% increase, which far outpaced the marginal 1% retail volume growth to 377 million units.

Retail adult incontinence in 2025 showed a pronounced divergence between value and volume trends, driven by price sensitivity and changing consumer access. Current value sales rose significantly to BOB92.5 million, a 39% increase over the previous year, even as retail volumes declined slightly to 10.6 million units, down by 1%.

Laundry care in Bolivia experienced marginal volume growth in 2025, primarily sustained by the resilience of value brands that appeal to price-sensitive consumers. Despite this modest expansion in demand, the category recorded a substantial 22% increase in value sales to reach BOB1.7 trillion. This value trajectory was heavily influenced by an 18% inflation rate, foreign currency shortages and escalating logistics costs, all of which drove up retail prices. Within this economic environment, wher

In 2025, surface care in Bolivia saw a retail value of BOB299 million, representing 16% growth. This growth is significant, especially considering the challenging economic environment characterised by persistent inflation and foreign currency shortages.

Polishes in Bolivia experienced moderate 2% volume growth in 2025, alongside 7% value growth to reach BOB77.6 million, largely driven by the expansion of local manufacturing. Rising import costs and restricted foreign currency availability have made traditional imported brands less affordable, creating opportunities for domestic manufacturers to offer cost-effective, locally produced alternatives.

Air care in Bolivia experienced notable growth in 2025, reaching a retail value of BOB67.3 million, which represents a 29% increase from the previous year. This expansion was largely driven by local innovation and the strategic adaptability of domestic players in response to challenging economic conditions. Rising import costs and a persistent shortage of foreign currency significantly limited the entry of international brands, thereby creating substantial opportunities for local producers to st

Bleach in Bolivia experienced solid value growth of 38% in 2025 to reach BOB365 million, in addition to recording a 6% increase in retail volume terms. This performance was primarily driven by its multifunctionality, and expanding role as a versatile, cost-effective cleaning solution.

In 2025, dishwashing in Bolivia demonstrated notable resilience amidst a challenging economic environment characterised by inflationary pressures, foreign currency shortages and escalating import costs. Total retail value sales reached BOB506 million, representing a robust growth rate of 27% in local currency terms. This expansion was primarily driven by local players introducing affordable and effective formulations that made these products accessible across all income segments. Hand dishwashin

Home care in Bolivia demonstrated resilience in 2025, with growth driven by local manufacturing expansion and evolving consumer habits. Despite the challenging economic environment characterised by foreign currency shortages and inflationary pressure, the industry continued to record a positive performance, driven by increasing urbanisation and rising median disposable income per household. Retail value sales are forecast to increase at a CAGR of 11% to BOB5.4 trillion by 2030. To succeed in thi

Toilet care in Bolivia experienced a 13% decline in retail volume sales in 2025, attributed to the challenges faced by imported products due to foreign currency shortages, higher logistics costs, and import restrictions, making locally produced toilet cleaning solutions more appealing. This scenario also pushed up value sales by 16% to total BOB43.5 billion in 2025.

Home insecticides in Bolivia saw a notable performance in 2025, driven by local manufacturing expansion and the rising demand for urban pest control. The retail value of home insecticides reached BOB112 million, representing a significant 33% growth from 2024. This growth is attributed to challenges posed by climate change, which have intensified pest issues in domestic spaces by creating environments more conducive to pest proliferation in cities. These dynamics are driving sustained demand for

Carbonates in Bolivia remains resilient, supported by the popularity of returnable bottles and small, on-the-go PET formats. Prolonged heat waves are driving strong demand for lemonade/lime, with brands like Sprite and 7UP becoming more visible in retailers’ chilled cabinets. However, affordability remains key, with consumers are increasingly trading down to cheaper local options. Growth will persist over the forecast period, supported by established consumption habits, digital platforms like Mi

Concentrates in Bolivia faces rising competition from ready-to-drink beverages, as consumers favour convenient and increasingly health-oriented options. Powder formats dominate, due to their low cost, easy transportation, and long shelf life, while liquid concentrates remains limited due to higher production and import costs. Producers are responding by reducing pack sizes and rationalising their portfolios. Moving forward, digital channels and e-commerce platforms will reshape distribution, all

Bottled water remains essential in Bolivia, with still purified variants seeing the fastest growth as consumers rely on them for safe daily hydration amid inconsistent tap-water quality. A wide range of formats - from 500 ml bottles to 20-litre packs - supports accessibility across modern and traditional retail channels. Rising health awareness, a warmer climate and expanding distribution into secondary and rural areas continue to influence purchasing behaviour. During the forecast period, local

Demand for soft drinks in Bolivia is supported by warm climate conditions, which facilitate year-round consumption. Affordability remains a key driver, while improvements in retail infrastructure, increasingly active lifestyles, and growing health consciousness are encouraging further innovation. These trends tend to favour domestic producers, who can offer competitively priced products and adapt more quickly to local preferences, compared to international players. Moving forward, diversificatio

Juice remains popular in 2025, although inflation is pushing households towards value-focused choices. Large 2–5l bottles tend to be favoured by families, while 300 ml formats offer affordable, on-the-go options for students and working adults. Nectars is the most dynamic category, thanks to its wide variety of flavours, together with the incorporation of local fruits and flexible packaging. During the forecast period, an expanding range of PET sizes and wellness-positioned blends will reinforce

Demand for sports drinks in Bolivia is being supported by limited price increases that ensure that such offerings remain to consumers. Regular variants, led by brands like Powerade and Gatorade, remain the key growth drivers, boosted by flavour innovation, high visibility, and promotions. Meanwhile, domestic entrants such as Aqualite and Life Santé are expanding reach with accessible pricing and functional benefits. During the forecast period, e-commerce platforms like EMBOL’s MiCocaCola.bo will

Energy drinks in Bolivia are increasingly integrated into daily routines, including study, work, sports, and social occasions. Stable retail prices, a reduction in smuggling, and rising local production have reinforced accessibility, while imported brands face higher costs. Regular energy drinks dominates sales, with reduced-sugar variants growing among health-conscious consumers. Local producers are driving innovation through the introduction of new flavours, functional claims, and diverse pack

RTD tea in Bolivia is being impacted by economic pressures, with consumers prioritising essentials and favouring more affordable, locally-produced brands. Regular still variants dominate, while imported RTD are becoming less competitive and as such, are losing store visibility. Pil Andina’s Refresca-T brand leads through an extensive distribution network, combining direct sales with micro-hubs in urban and rural areas. During the forecast period, health and wellness trends will support niche off