PROSPECTS AND OPPORTUNITIES
The rise of Yerba Mate culture in Bolivia
Yerba mate has been gaining prominence in Bolivia, evolving from a regional tradition in the Chaqueña area near the borders of Paraguay and Argentina into a widely embraced beverage throughout the country. Its popularity stems from its diuretic, anti-inflammatory, and energising properties, as well as its rich nutritional profile, which includes essential minerals and vitamins.
The popularity of nutritious powdered drinks for children in Bolivia
The growing need for convenient and nutritious food solutions has spurred demand for powdered drinks among Bolivian families, particularly for children. Parents, seeking healthier alternatives to coffee or sugary beverages, increasingly turn to vitamin-enriched and plant-based hot drinks.
The enduring appeal of Api as a traditional Bolivian beverage
Api remains a cherished traditional hot drink in Bolivia, enjoyed across diverse regions and social groups. Its enduring popularity is attributed to its nutritional value, derived from its primary ingredient, purple corn, and its cultural significance as a beverage traditionally consumed during breakfast or siesta.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Bolivia?
- What are the traditional preferences in Other Hot Drinks in Bolivia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Bolivia?
- Which are the leading brands in Other Hot Drinks in Bolivia?
- How are products distributed in Other Hot Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Bolivia - Category analysis
KEY DATA FINDINGS
Shift in consumer preferences for hot drinks in Bolivia
Marketing strategies and product diversification of Chocolike by Madisa
Market positioning and challenges faced by Nestlé's other hot drinks in Bolivia
The rise of Yerba Mate culture in Bolivia
The popularity of nutritious powdered drinks for children in Bolivia
The enduring appeal of Api as a traditional Bolivian beverage
Hot Drinks in Bolivia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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