PROSPECTS AND OPPORTUNITIES
Modest growth for chocolate-based drinks supported by demographic trends
Looking ahead, other hot drinks is projected to experience slow but stable growth, with chocolate-based flavoured powder drinks remaining at the forefront. Although inflation and higher prices are expected to limit volume growth, the demand for these drinks remains supported by Azerbaijan’s relatively high birth rate and the popularity of chocolate-based drinks among families.
Limited expansion of chocolate-based drinks beyond core child demographic
Despite attempts to introduce variations aimed at young adults, such as low-sugar and low-fat options, chocolate-based drinks are likely to remain predominantly associated with children. The category faces stiff competition from coffee products, particularly 3-in-1 instant coffee mixes, which are increasingly popular among teenagers and young adults as more sophisticated alternatives.
Limited prospects for niche hot drink categories amid strong tea and coffee culture
The Azerbaijani market for other hot drinks, such as malt-based beverages, plant-based alternatives like chicory, and non-chocolate-flavoured powder drinks, is expected to remain niche. High brand turnover and low consumer awareness of these drinks’ benefits create a challenging environment for growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Azerbaijan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Azerbaijan?
- What are the traditional preferences in Other Hot Drinks in Azerbaijan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Azerbaijan?
- Which are the leading brands in Other Hot Drinks in Azerbaijan?
- How are products distributed in Other Hot Drinks in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Azerbaijan - Category analysis
KEY DATA FINDINGS
Chocolate-based drinks maintain steady popularity among children amid economic pressures
Healthier cocoa alternatives face an uphill battle in expanding consumer base
Nesquik’s continued dominance faces modest competition from niche players
Modest growth for chocolate-based drinks supported by demographic trends
Limited expansion of chocolate-based drinks beyond core child demographic
Limited prospects for niche hot drink categories amid strong tea and coffee culture
Hot Drinks in Azerbaijan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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