COMPETITIVE LANDSCAPE
Nesquik retains high household penetration thanks to its trusted image, consistent quality, and wide distribution
Nestlé Adriatic doo’s lead of other hot drinks in Croatia in 2025 is attributable to the continued popularity of its Nesquik brand, which remains strongly associated with family and children’s consumption occasions. Despite demographic decline and growing scrutiny of sugar content, Nesquik retained high household penetration thanks to its trusted image, consistent quality, and wide distribution in supermarkets and hypermarkets.
Dr Oetker benefits from strong brand trust and steady demand
Dr Oetker doo, meanwhile, was the most dynamic hot drinks company in 2025. Growth was supported by its reputation for quality and its Dr.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Croatia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Croatia?
- What are the traditional preferences in Other Hot Drinks in Croatia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Croatia?
- Which are the leading brands in Other Hot Drinks in Croatia?
- How are products distributed in Other Hot Drinks in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Croatia - Category analysis
KEY DATA FINDINGS
Rising prices and demand for comfort-oriented drinks support value gains
Chocolate-based flavoured powder drinks remain the dominant category
Innovation in reduced sugar or fortified versions helps sustain demand
Volume growth limited by demographic decline and growing awareness of sugar
Advancements in production technology, product reformulation, and digital distribution
Nesquik retains high household penetration thanks to its trusted image, consistent quality, and wide distribution
Dr Oetker benefits from strong brand trust and steady demand
Consumers value supermarkets’ wide assortments, promotions, and convenience
Forecourt retailers benefit from Sunday trading restrictions and improved product assortments
Hot Drinks in Croatia - Industry Overview
Hot drinks’ cultural importance, adaptive product strategies, and resilient domestic producers ensure continued value expansion
KEY DATA FINDINGS
Rising prices and consumer frustration
Selective premiumisation persists, supported by tourism and functional innovation
Affordable sustainability emerges as an important trend
Coffee retains its central position in hot drinks
Price-driven value growth, with volumes remaining largely stable
Company activity will centre on cost management, technological advancement, and adaptive innovation
Gradual diversification of retail channels, reflecting Croatia’s evolving shopping habits and tourism-driven demand
Frank maintains its lead, supported by its strong heritage, diversified product portfolio, and continuous innovation
Local companies dominate, benefiting from trust, tradition, and adaptability
Supermarkets lead with their wide product assortments, regular promotions, and accessibility
Sunday trading restrictions and tourism drive dynamic growth of forecourt retailers
E-commerce offers quick delivery and access to products not always available in physical stores
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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