PROSPECTS AND OPPORTUNITIES
Health awareness drives consumer choices on the other hot drinks landscape
Belgian consumers' heightened awareness of health is anticipated to continue influencing their choices throughout the forecast period. Concerns about high sugar content in both chocolate-based and non-chocolate-based flavoured powder drinks have notably impacted consumer preferences.
Decline in distribution for other hot drinks as retailers focus on coffee
Given the relatively negative perception and low turnover of other hot drinks, a decline in its distribution is anticipated throughout the forecast period. Retailers are expected to prioritise shelf space for more promising and high-growth categories, such as coffee beans and hard pods.
Innovation is set to focus on healthier recipes in a bid to gain ground
To drive growth in the forecast period, manufacturers of other hot drinks should pivot their innovation strategies towards developing healthier recipes, with a particular emphasis on low-sugar options. By addressing the growing consumer demand for reduced-sugar alternatives, manufacturers have the opportunity to rejuvenate interest in this segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Belgium?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Belgium?
- What are the traditional preferences in Other Hot Drinks in Belgium? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Belgium?
- Which are the leading brands in Other Hot Drinks in Belgium?
- How are products distributed in Other Hot Drinks in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Belgium - Category analysis
KEY DATA FINDINGS
Other hot drinks decline during the rising interest in health and wellness
Other hot drinks have a lack of appeal on social media platforms
Nestlé and Chicobel remain key players on the other hot drinks landscape
Health awareness drives consumer choices on the other hot drinks landscape
Decline in distribution for other hot drinks as retailers focus on coffee
Innovation is set to focus on healthier recipes in a bid to gain ground
Hot Drinks in Belgium - Industry Overview
Hot Drinks in 2024: The Big Picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Hot Drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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